In the age of TikTok and short form content, everybody wants to go viral. Virality often seems like a quick trip to success, but unfortunately it's not quite that simple. Read on to discover the ins and outs of leveraging viral content into permanent results for your organisation.
Short form video content is everywhere - largely thanks to the rise of TikTok. Since then, platforms such as Instagram, Youtube, Facebook and even LinkedIn have adopted their own short form content features. With this content quickly dominating the social media space, how have accessibility features kept up? Read our top 6 tips for creating accessible social media content below.
Discover how a user-centred approach can transform your website into an engaging digital experience. This blog explores key strategies like audience segmentation and user journey planning, sharing insights from a recent webinar to help you create seamless pathways that meet your visitors' needs.
Following our two webinars on digital sustainability, we were inspired to lead by example and optimise our own website. Ben walks you through the steps we took and the significant improvements we achieved.
Website accessibility is about ensuring everyone can access and interact with your digital content, regardless of their abilities or the technology they use. As technology evolves, so do the possibilities for your website, making accessibility an ongoing effort.
Welcome to the AI era, where a great deal in the technological world is about to change – and relatively quickly. In the face of this, should you change your approach to SEO?
Hans remembers some personal stories from AMA conferences from the past.
Websites are like cars. They take us places, help us connect with people, and showcase what we're all about. But just like a car, if you don't give your website a regular MOT it can start sputtering and coughing.
B Corps™ are businesses that are held to the highest standards of social and environmental responsibility, transparency, and accountability. It's not just about saying you care, it's about proving it through rigorous assessments and ongoing commitments.
Hans looks back at 20 years of innovation in arts marketing as HdK celebrates a major milestone.
Do your visitors mind if their data is used to improve the website experience? Google Consent Mode V2 (GCM v2) is going to have an impact on you manage that information. HdK have done the research and have found a solution that we're offering to our clients.
This blog post looks into how Taylor Swift leverages social media to build relationships with her dedicated audience over two decades.
This blog post looks into how marketing professionals can use artificial intelligence (AI) to simplify daily activities and provides tips and tricks on how to best use this technology.
At HdK, we are continually looking for ways to improve our services and the delivery of our services. As such, we are pleased to share our revised Service Level Agreement (SLA) for 2024.
Website security is an important aspect of maintaining a strong online presence, and understanding how vulnerabilities arise and how to protect against them can help keep your site safe and running smoothly.
We consider the overlap between Geography and Digital Marketing when two students from Oaklands School pay us a visit.
It’s no secret that the live arts industry suffered during the pandemic. To make up for these losses, many artists turned to virtual events. While many of our pandemic-era changes have returned to normal, ticketed virtual events have stuck around. So, from company webinars to video game concerts, how can we take advantage of this new territory?
In late October 2023 Hans visited New York to meet with HdK client Movement Research at absorb some arts and culture. In this blog post, Hans reflects on his trip.
Have you noticed a flurry of invites to join Broadcast Channels in your Instagram DMs? Us too. Here’s what we know so far about Meta’s new one-way chat.
As we move into ‘cosy season’ it feels timely to reflect on the whirlwind of a summer that the entertainment and culture industry had this year. With the release of Greta Gerwig’s highly anticipated Barbie, Beyoncé's glittering Renaissance tour and Taylor Swift’s Super Bowl style Eras tour - it’s safe to say that 2023 really was a 'hot girl summer', turning up the heat on the economy too.
Over the last decade, Corporate Sustainability Responsibility (CSR) has been on the rise. Alongside that, digital marketing and technology has rapidly advanced making it increasingly easy for consumers to track corporate activity. Although we are not experts in CSR, we are well informed on marketing endeavours and believe that arts organisations should take initiative and utilise digital marketing to communicate their CSR practices.
With 810 million members worldwide, and counting, LinkedIn has become the most powerful professional network for organisations to connect with potential employees, visitors and partners. To help you make the most of the platform, we’ve summarised LinkedIn’s latest advice on how the algorithm works.
This week Twitter has officially been rebranded to "X". Here's everything you need to know about the recent changes to Twitter.
This blog post explores the topic of influencer marketing for the arts and provides some practical tips on how to get started, with case studies from Barbican and Tate.
Meta just released their newest platform, Threads, and here is everything you need to know.
Zero-party data, a term coined in 2020 by Forrester Research, is defined as “data that a customer intentionally and proactively shares with a brand.” As privacy regulations snub marketer’s main sources of consumer intel left and right, zero-party data is becoming more valuable than ever.
Universal Analytics (UA) changed to Google Analytics 4 (GA4) in July 2023. Learn how to customise your GA4 to make the most of the switch.
We are moving towards a more environmentally friendly world and it has become crucial to implement changes not only in the physical realm, but also in the virtual realm. So, how do we make websites environmentally friendly?
“Essential for some, useful for all’ - W3C
Instagram is always evolving to suit the needs and behaviours of its users, and because humans are ever-changing and ever-demanding, these updates just keep on coming. It’s important to stay in the loop as much as possible in order to keep up with your competitors and make your content go further.