Service Level Agreement (SLA)
Posted onAt HdK, we are continually looking for ways to improve our services and the delivery of our services. As such, we are pleased to share our revised Service Level Agreement (SLA) for 2026.
Archives: Journal Posts
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Creative practice isn’t just for artists: it belongs in your marketing too
Posted onMarketing, at its heart, is a creative art form. When we treat it that way, we unlock new ideas, new audiences and new ways to connect.
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AMA 2025: What we’re looking forward to
Posted onHere’s what the HdK team is excited to see, do, and listen to at the AMA Conference 2025!
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AI in Arts Marketing: take-aways from 92 arts organisations
Posted onHow 92 arts organisations are really using – and worrying about – AI in their marketing.
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Our Charity Partnership with Cardboard Citizens
Posted onWe’ve chosen Cardboard Citizens as HdK’s new charity partner — a theatre company working with people affected by homelessness in our local community. Find out why we chose them to partner with and how your feedback helps us support their work.
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Understanding the rise in image copyright claims
Posted onA growing number of organisations are receiving unexpected invoices for images used on their websites. In this post, we explore why this is happening and share simple steps you can take to audit your image use, keep better records, and reduce the risk of future copyright claims.
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HdK and B Corp – reflecting on a year of positive impact
Posted onMarch is B Corp month, and at HdK, we’re proud to stand with other B Corps around the world that share our commitment to sustainability and our planet. In this blog, we explore what B Corp status entails and what it means to us.
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How Arts Organisations Can Prepare for the UK Online Safety Act
Posted onThe UK Online Safety Act is now in effect, but does it apply to your arts organisation? In this post, we break down who needs to take action, simple steps to stay compliant, and how to keep your digital spaces safe and welcoming.
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Engaging audiences on TikTok as an arts organisation
Posted onEngaging audiences on TikTok as an arts organisation presents a unique set of challenges. In our recent webinar, ‘TikTok Success Stories’, we invited guest panellists from TATE, Historic Royal Palaces, Shakespeare’s Globe, and Leeds Heritage Theatres to share how they’ve built a following on the platform. In this blog, we’ve outlined their top tips.
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How to brief for a website that achieves your organisational goals
Posted onThe time has come: your funding is secured, your ideas are in place, and you're ready to begin your organisation's new website project!
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How can you measure value in arts and culture marketing?
Posted onExploring the ways that you can prove value in your marketing and digital projects.
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Introducing Our New Senior Project Manager – Roz
Posted onJoin us in welcoming Roz to HdK as our new Senior Project Manager.
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HdK’s predictions for digital marketing and website trends in 2025
Posted onAs we head into 2025, the digital landscape is changing fast, offering new opportunities for arts and culture organisations to engage audiences online. From social media shifts to AI advancements, here are the key trends to watch in order to stay connected with your audience and manage your digital presence.
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5 things that age your website (and how to fix them)
Posted onWebsites, like everything in the digital age, can age quickly. Outdated content, slow load times, and security vulnerabilities can hurt your online presence and drive visitors away. Check out our top tips to avoid these common issues and keep your website fresh, fast, and secure.
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Going viral on social media: The good, the bad, and the cucumber shortages
Posted onIn the age of TikTok and short form content, everybody wants to go viral. Virality often seems like a quick trip to success, but unfortunately it's not quite that simple. Read on to discover the ins and outs of leveraging viral content into permanent results for your organisation.
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6 quick tips to make your short form content more accessible
Posted onShort form video content is everywhere - largely thanks to the rise of TikTok. Since then, platforms such as Instagram, Youtube, Facebook and even LinkedIn have adopted their own short form content features. With this content quickly dominating the social media space, how have accessibility features kept up? Read our top 6 tips for creating accessible social media content below.
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Improving your website user journey – tips for arts and culture organisations
Posted onDiscover how a user-centred approach can transform your website into an engaging digital experience. This blog explores key strategies like audience segmentation and user journey planning, sharing insights from a recent webinar to help you create seamless pathways that meet your visitors' needs.
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From zero to hero: How we improved our website carbon rating from a D to an A
Posted onFollowing our two webinars on digital sustainability, we were inspired to lead by example and optimise our own website. Ben walks you through the steps we took and the significant improvements we achieved.
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Making your website accessible to everyone: An essential guide
Posted onWebsite accessibility is about ensuring everyone can access and interact with your digital content, regardless of their abilities or the technology they use. As technology evolves, so do the possibilities for your website, making accessibility an ongoing effort.
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SEO in the AI era: Controlling the controllables
Posted onWelcome to the AI era, where a great deal in the technological world is about to change – and relatively quickly. In the face of this, should you change your approach to SEO?
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Fond memories from AMA conferences
Posted onHans remembers some personal stories from AMA conferences from the past.
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Is Your Website Running on Fumes? Give it an MOT!
Posted onWebsites are like cars. They take us places, help us connect with people, and showcase what we're all about. But just like a car, if you don't give your website a regular MOT it can start sputtering and coughing.
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HdK Officially Certified as a B Corp™
Posted onB Corps™ are businesses that are held to the highest standards of social and environmental responsibility, transparency, and accountability. It's not just about saying you care, it's about proving it through rigorous assessments and ongoing commitments.
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HdK Celebrates 20 Years of Innovation in Arts Marketing
Posted onHans looks back at 20 years of innovation in arts marketing as HdK celebrates a major milestone.
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Empowering Your Users and Keeping Google Happy: Introducing CookieYes
Posted onDo your visitors mind if their data is used to improve the website experience? Google Consent Mode V2 (GCM v2) is going to have an impact on you manage that information. HdK have done the research and have found a solution that we're offering to our clients.
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5 tips digital marketers can learn from Taylor Swift’s strategy
Posted onThis blog post looks into how Taylor Swift leverages social media to build relationships with her dedicated audience over two decades.
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How to Enhance Your Arts Organisation’s Digital Marketing with AI
Posted onThis blog post looks into how marketing professionals can use artificial intelligence (AI) to simplify daily activities and provides tips and tricks on how to best use this technology.
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Understanding Website Security and How to Protect Your Site
Posted onWebsite security is an important aspect of maintaining a strong online presence, and understanding how vulnerabilities arise and how to protect against them can help keep your site safe and running smoothly.
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When Geography Meets Digital Marketing at HdK
Posted onWe consider the overlap between Geography and Digital Marketing when two students from Oaklands School pay us a visit.
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From entertainment to enterprise: Tips for hosting successful virtual events
Posted onIt’s no secret that the live arts industry suffered during the pandemic. To make up for these losses, many artists turned to virtual events. While many of our pandemic-era changes have returned to normal, ticketed virtual events have stuck around. So, from company webinars to video game concerts, how can we take advantage of this new territory?