HdK hosts free monthly webinars on different digital marketing topics, from social media management and analytics to optimising your website and building campaigns. Each session is around 40 minutes with room for questions at the end. There’s also an option on each webinar page to submit questions in advance to make sure we cover what’s useful for you. And if you can’t make it, we screen record the session for you to look back on and upload it here.
Google Analytics 4 aims to help organisations keep up with evolving user privacy and data measurement standards, and better understand user journeys. This session will help you get ready for the transition, due to take place in 2023.
Instagram remains a key player for marketers in arts, cultural and heritage organisations. In this webinar, we explore the latest content trends and best practices on the platform right now.
According to the Financial Times, after NFTs exploded into the mainstream in 2021, almost $41 billion was spent on them by the end of the year. With many arts and cultural organisations now staking a claim in the market, this session will look at the various ways you can use them to expand your offering into the metaverse.
With audiences moving away from overly branded content, a new opportunity arises for marketing teams to create effective social media content in-house when there may not be the budget to work with creatives. In this webinar, we discuss how you can make engaging image and video content for use on social media.
In this webinar, we'll be sharing HdK's predictions for 2023 whether that's focused on your website, social media or other new technological advance.
With our TikTok webinars being our best attended sessions to date and many arts and cultural organisations now experimenting with the platform, this session is an opportunity for you to check in and tweak your strategy for 2023.
Creating a new website can be challenging and complicated, but it doesn’t have to be. In this session, we guide you through the process – whatever your site’s goals and functionality – to help you achieve the perfect website for now, and the future.
At the Arts Marketing Association (AMA) Conference in July 2022, HdK led a talk on ‘A Voyage into the Metaverse — how is the arts and cultural sector preparing for the future?’. In this session, we reflect on what’s happened in the space over the last nine months, and explore how arts and cultural organisations are using the technology in 2023.
With the popularity of our TikTok webinar, we launched a new kind of online session for HdK - a one-and-a-half hour intensive where we took an even deeper dive into a specific digital marketing topic. This session looked at TikTok from the perspective of an arts organisation, how to create a strategy and plan your content.
Inclusion is a central priority for many of us working in the arts and non-profit sectors. In this webinar, we looked at the various considerations you may need to make - whether in your website or social media presence - to ensure your digital marketing is reflective of this.
Plugins are a great way to improve your website’s functionality and performance with little effort and, generally speaking, little cost. In this session, we look at five of the plugins we think can have the biggest positive impact on your website.
Your website should act as an extension of the service your organisation offers - whether you're a gallery, museum or theatre company, how can you use your website to continue that experience for your audience? This session looks at how to create an effective web content strategy and how to write engaging web copy.
Reporting is important to every organisation, but particularly for arts and non-profit organisations who rely heavily on funding and need to translate their progress into quantifiable terms. Whether it's through tracking ticket sales, comparing your performance to industry benchmarks or measuring audience development, this session aims to help you refine how you measure your success.
In HdK's highest-attended webinar to date, we take a look at why reels are so important to incorporate into your social media strategy and how to use them as an arts organisation.
We share our insights on how to gather and use audience data to achieve your organisation’s bigger picture aims, as part of the Arts Marketing Association's conference 2021.
In this digital marketing webinar, HdK look at how to reach your target audiences with digital marketing.
In this webinar, HdK provide insights on how to improve your website’s carbon footprint.
Watch HdK's forecast on the top digital marketing trends for 2022.
Catch up as HdK share our advice on how to increase your web traffic with search engine optimisation (SEO).
Catch up with our webinar on looking at breaking into TikTok as an arts organisation.
In this free one-hour webinar, HdK explore the many ways you can make your online presence more accessible.
In this free one-hour webinar, HdK share advice on how to increase your engagement on social media.
Whether you're looking to host a livestream or run a paid-for screening, watch now for HdK's guide.
Tune into our webinar on how to build and deliver a successful social media campaign, available on demand.
Watch HdK’s webinar on how to monetise your website and discover how to get more bang for your buck with your digital hub.
This webinar explores how to use analytics to improve your website performance - catch up now with a free recording.
Watch HdK’s webinar on how to improve your newsletter results, through optimising content and making some tweaks.
Stream HdK's webinar on how to run an effective brand blog with guest speaker Ed Baker, Director, West End Wilma.
Catch up on our webinar exploring how to improve interaction on Facebook and Twitter, with a free recording.
Watch a recording of HdK's webinar on how to create social media content with limited resources.
Catch up on HdK's webinar on how to increase your results on Instagram with a recording of the session and our notes.
Catch up on our webinar on why it’s important to ensure brand consistency across your digital platforms, with a free recording of the session.
This webinar explored getting your website back to that post-launch glow. You can now access the notes and presentation slides.
Download the slides and notes from our webinar, which explored how to optimise user engagement across key social media platforms.