HdK hosts free digital marketing webinars on a different topic each month. The webinars are around 40 minutes with room for questions at the end, and there’s an option on each webinar page for you to submit questions in advance. If you can’t make it to the live event, we record each session and post it here for you to watch on demand. If you'd like to be the first to know about our upcoming webinars, sign up to be on our monthly webinar mailing list here.
Effective data tracking and reporting enables you to measure and understand the impact of your marketing efforts. In this session, we will chair a discussion for the sector to cross-pollinate experiences, methods and learnings, with case studies from organisations.
Factors such as slow load times and convoluted booking processes can cause people to disengage from your website and not follow through with sales. This session explores how to optimise user experience and your website results in the process.
In this webinar, we share HdK's predictions for 2024 for websites and digital marketing.
Whether on TikTok or Instagram reels, short form video is now a key part of the marketing make up. In this session, we explored how to make short form videos as an arts, cultural, heritage or non-profit organisation.
As a web agency that also offers CRM procurement, we have lots of experience finding the right CRM solutions for a variety of needs. In this session, we talked through the process of procuring a CRM so that you know what to anticipate along the way.
Influencer marketing can provide organisations with online results far greater than what can be achieved through their organic efforts. This session will look at a case study from an arts organisation using influencer marketing, and practical tips on implementation.
Writing for social media is an art unto itself - visual content, particularly video, holds far more weight than the written word now does, but how can you use copy to enhance the content you share and engage audiences in your campaigns? This session explored the art of copywriting for social media, organisational tone of voice and how you can apply it effectively to a variety of platforms.
Artificial intelligence (AI) is now more readily available than ever, with people using the technology to write copy, create content and even build apps. This session explored the impact that this will have on the arts, cultural and heritage sectors.
HdK recently carried out a number of surveys on the topics our webinar attendees would be interested in learning more about, and accessibility on social media was highly requested in each of them. It's great to know our audience - all professionals working in arts, cultural and heritage organisations - are prioritising accessibility in their work, and this session aimed to provide practical advice on making your social media presence more accessible.
At the Arts Marketing Association (AMA) Conference in July 2022, HdK led a talk on ‘A Voyage into the Metaverse — how is the arts and cultural sector preparing for the future?’. In this session we revisited the topic, looking at what’s been happening in the space over the last nine months, and exploring how arts and cultural organisations are using the technology in 2023.
Creating a new website can be challenging and complicated, but it doesn’t have to be. This session provided a guide to the process – to help achieve the perfect website for now, and the future.
With our TikTok webinars being our best attended sessions to date and many arts and cultural organisations now experimenting with the platform, this session provided an opportunity to check in and tweak your TikTok strategy for 2023.
In this webinar, we'll be sharing HdK's predictions for 2023 whether that's focused on your website, social media or other new technological advance.
With audiences moving away from overly branded content, a new opportunity arises for marketing teams to create effective social media content in-house when there may not be the budget to work with creatives. In this webinar, we discussed how you can make engaging image and video content for use on social media.
According to the Financial Times, after NFTs exploded into the mainstream in 2021, almost $41 billion was spent on them by the end of the year. With many arts and cultural organisations now staking a claim in the market, this session will look at the various ways you can use them to expand your offering into the metaverse.
Instagram remains a key player for marketers in arts, cultural and heritage organisations. In this webinar, we explore the latest content trends and best practices on the platform right now.
Google Analytics 4 aims to help organisations keep up with evolving user privacy and data measurement standards, and better understand user journeys. This session aims to help you get ready for the transition, due to take place in 2023.
With the popularity of our TikTok webinar, we launched a new kind of online session for HdK - a one-and-a-half hour intensive where we took an even deeper dive into a specific digital marketing topic. This session looked at TikTok from the perspective of an arts organisation, how to create a strategy and plan your content.
Inclusion is a central priority for many of us working in the arts and non-profit sectors. In this webinar, we looked at the various considerations you may need to make - whether in your website or social media presence - to ensure your digital marketing is reflective of this.
Plugins are a great way to improve your website’s functionality and performance with little effort and, generally speaking, little cost. In this session, we look at five of the plugins we think can have the biggest positive impact on your website.
Reporting is important to every organisation, but particularly for arts and non-profit organisations who rely heavily on funding and need to translate their progress into quantifiable terms. Whether it's through tracking ticket sales, comparing your performance to industry benchmarks or measuring audience development, this session aims to help you refine how you measure your success.
Your website should act as an extension of the service your organisation offers - whether you're a gallery, museum or theatre company, how can you use your website to continue that experience for your audience? This session looks at how to create an effective web content strategy and how to write engaging web copy.
In HdK's highest-attended webinar to date, we take a look at why reels are so important to incorporate into your social media strategy and how to use them as an arts organisation.
Watch HdK's forecast on the top digital marketing trends for 2022.
In this webinar, HdK provide insights on how to improve your website’s carbon footprint.
We share our insights on how to gather and use audience data to achieve your organisation’s bigger picture aims, as part of the Arts Marketing Association's conference 2021.
In this digital marketing webinar, HdK look at how to reach your target audiences with digital marketing.
In this free one-hour webinar, HdK explore the many ways you can make your online presence more accessible.
Catch up with our webinar on looking at breaking into TikTok as an arts organisation.
Catch up as HdK share our advice on how to increase your web traffic with search engine optimisation (SEO).
In this free one-hour webinar, HdK share advice on how to increase your engagement on social media.
Whether you're looking to host a livestream or run a paid-for screening, watch now for HdK's guide.
Watch a recording of HdK's webinar on how to create social media content with limited resources.
This webinar explores how to use analytics to improve your website performance - catch up now with a free recording.
Watch HdK’s webinar on how to monetise your website and discover how to get more bang for your buck with your digital hub.
This webinar explored getting your website back to that post-launch glow. You can now access the notes and presentation slides.
Catch up on our webinar exploring how to improve interaction on Facebook and Twitter, with a free recording.
Stream HdK's webinar on how to run an effective brand blog with guest speaker Ed Baker, Director, West End Wilma.
Watch HdK’s webinar on how to improve your newsletter results, through optimising content and making some tweaks.
Catch up on our webinar on why it’s important to ensure brand consistency across your digital platforms, with a free recording of the session.
Catch up on HdK's webinar on how to increase your results on Instagram with a recording of the session and our notes.
Download the slides and notes from our webinar, which explored how to optimise user engagement across key social media platforms.
Tune into our webinar on how to build and deliver a successful social media campaign, available on demand.