Identify the best paid marketing platform for your organisation
29 April 2025, 10:30 am UK timeHear from special guest speakers from arts, culture and heritage organisations on where they spend their digital ad budget and why.
Webinars
HdK hosts free digital marketing webinars on a different topic each month. The webinars are around 40 minutes with room for questions at the end, and there’s an option on each webinar page for you to submit questions in advance. If you can’t make it to the live event, we record each session and post it here for you to watch on demand. If you'd like to be the first to know about our upcoming webinars, sign up to be on our monthly webinar mailing list here.
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How to audit your website and identify areas for improvement
27 May 2025, 10:30 am UK timeThis webinar will explore the topic of auditing a website, with guidance on how to do it effectively and improve your digital presence as a result.
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In-house content creation: Making the most of your resources
24 June 2025, 10:30 am UK timeDuring this free webinar, we'll share some of our favourite tips and tools for in-house content creation on a budget.
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Finding your organisational voice
26 August 2025, 10:30 am UK timeDiscover how to identify a 'brand voice' for your arts, cultural or heritage organisation - and apply it to your digital marketing.
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Work-life balance and wellbeing in digital marketing
30 September 2025, 10:30 am UK timeHow can we meet the demands of our campaigns, often with limited resources, while maintaining our personal health and happiness?
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How to network in arts, culture and heritage
28 October 2025, 10:30 am UK timeFind out how to network to build meaningful connections, foster collaboration, share resources and enhance opportunities within the sector.
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Sustainable digital marketing practices
25 November 2025, 10:30 am UK timeHow can we promote our organisations and cultural experiences, in a way that’s responsible?
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Digital marketing trends for 2026
16 December 2025, 10:30 am UK timeJoin the full HdK team for our annual digital marketing trend prediction webinar.
Webinar recordings
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AI update: How to use the latest technologies for arts marketing
During this free session, we shared some of the latest tips and tricks on how to use AI as an arts marketer.
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TikTok success stories, with special guests from arts, culture and heritage organisations
In this session, we heard from special guests from across the sector on what’s worked for them on TikTok - and what they’ve learned along the way.
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How to brief for a website that achieves your organisational goals
This webinar explored the topic of website briefs, with guidance on how to write one that helps you and your digital partner realise your organisational goals.
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Website and digital marketing trends for 2025
The entire HdK team got together to share our predictions for 2025's biggest trends in websites and digital marketing.
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How to maintain your website’s youthful glow
In this free webinar, we discussed tips and tricks for keeping your website up to date, both functionally and aesthetically.
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Accessibility in a short form social media landscape
In this webinar, we chaired a panel with special guests from across the industry on the topic of maintaining accessibility in today's short-form social media landscape.
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Culture segments: Refining your website user journeys
In this free webinar, we explored how to use audience culture segments to improve website user journeys.
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Advanced search: Improving user experience and website engagement
In this free webinar, we looked into how search affects website user experience and explored how to maximise your website's search capabilities.
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How to improve your website’s copywriting
In this free webinar, we explored different ways to take your website's copywriting to the next level.
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Reducing your website’s carbon footprint
In this webinar, we discussed ways to both measure and reduce your website's carbon emissions.
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How to maintain your website’s accessibility
In this free webinar, we discussed the development of web accessibility and how to make sure your website remains as accessible as possible.
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Going viral: The psychology of trends
In this free webinar, we dived into the psychology behind trends, examples of trends in the arts and culture industry, and how to approach participating in trends.
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How to improve your website’s ROI
In this free webinar, we discussed different ways to measure, track, and improve your website's ROI.
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Work smarter, not harder: AI and digital marketing in the arts
In this free webinar, we explored different AI tools that can streamline our day to day work and improve our long-term results.
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Social (media) responsibility: The ethics of social media in 2024
In this free webinar, HdK chaired a panel discussion with special guest speakers from across the industry, exploring the topic of ethics in social media.
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Website and digital marketing trends for 2024
In this webinar, we shared HdK's predictions for 2024 for websites and digital marketing.
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How to improve your website user experience
Factors such as slow load times and convoluted booking processes can cause people to disengage from your website and not follow through with sales. This session explored how to optimise user experience and your website results in the process.
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Tracking and reporting your digital marketing
Effective data tracking and reporting enables you to measure and understand the impact of your marketing efforts. In this session, we chaired a discussion for the sector to cross-pollinate experiences, methods and learnings, with case studies from organisations.
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How to make short form video content as an arts organisation
Whether on TikTok or Instagram reels, short form video is now a key part of the marketing make up. In this session, we explored how to make short form videos as an arts, cultural, heritage or non-profit organisation.
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How to procure the best CRM for your needs
As a web agency that also offers CRM procurement, we have lots of experience finding the right CRM solutions for a variety of needs. In this session, we talked through the process of procuring a CRM so that you know what to anticipate along the way.
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How to leverage the power of influencer marketing as an arts organisation
Influencer marketing can provide organisations with online results far greater than what can be achieved through their organic efforts. This session will look at a case study from an arts organisation using influencer marketing, and practical tips on implementation.
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Copywriting for your organisation’s social media
Writing for social media is an art unto itself - visual content, particularly video, holds far more weight than the written word now does, but how can you use copy to enhance the content you share and engage audiences in your campaigns? This session explored the art of copywriting for social media, organisational tone of voice and how you can apply it effectively to a variety of platforms.
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How will artificial intelligence (AI) impact the future of arts, culture and heritage marketing?
Artificial intelligence (AI) is now more readily available than ever, with people using the technology to write copy, create content and even build apps. This session explored the impact that this will have on the arts, cultural and heritage sectors.
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Accessible social media: What can you be doing?
HdK recently carried out a number of surveys on the topics our webinar attendees would be interested in learning more about, and accessibility on social media was highly requested in each of them. It's great to know our audience - all professionals working in arts, cultural and heritage organisations - are prioritising accessibility in their work, and this session aimed to provide practical advice on making your social media presence more accessible.
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Metaverse update: How are arts and cultural organisations using the technology?
At the Arts Marketing Association (AMA) Conference in July 2022, HdK led a talk on ‘A Voyage into the Metaverse — how is the arts and cultural sector preparing for the future?’. In this session we revisited the topic, looking at what’s been happening in the space over the last nine months, and exploring how arts and cultural organisations are using the technology in 2023.
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A guide to your perfect website for arts, culture and heritage organisations
Creating a new website can be challenging and complicated, but it doesn’t have to be. This session provided a guide to the process – to help achieve the perfect website for now, and the future.
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TikTok update: How to use the platform as an arts organisation
With our TikTok webinars being our best attended sessions to date and many arts and cultural organisations now experimenting with the platform, this session provided an opportunity to check in and tweak your TikTok strategy for 2023.
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Website and digital marketing trends for 2023
In this webinar, we'll be sharing HdK's predictions for 2023 whether that's focused on your website, social media or other new technological advance.
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How to create engaging image and video content in-house
With audiences moving away from overly branded content, a new opportunity arises for marketing teams to create effective social media content in-house when there may not be the budget to work with creatives. In this webinar, we discussed how you can make engaging image and video content for use on social media.
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How to use NFTs as an arts organisation
According to the Financial Times, after NFTs exploded into the mainstream in 2021, almost $41 billion was spent on them by the end of the year. With many arts and cultural organisations now staking a claim in the market, this session will look at the various ways you can use them to expand your offering into the metaverse.
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What should you be posting on Instagram right now?
Instagram remains a key player for marketers in arts, cultural and heritage organisations. In this webinar, we explore the latest content trends and best practices on the platform right now.
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Get ready for Google Analytics 4
Google Analytics 4 aims to help organisations keep up with evolving user privacy and data measurement standards, and better understand user journeys. This session aims to help you get ready for the transition, due to take place in 2023.
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TikTok intensive: Creating a strategy + planning content
With the popularity of our TikTok webinar, we launched a new kind of online session for HdK - a one-and-a-half hour intensive where we took an even deeper dive into a specific digital marketing topic. This session looked at TikTok from the perspective of an arts organisation, how to create a strategy and plan your content.
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How to audit your organisation’s digital marketing inclusion
Inclusion is a central priority for many of us working in the arts and non-profit sectors. In this webinar, we looked at the various considerations you may need to make - whether in your website or social media presence - to ensure your digital marketing is reflective of this.
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Five plugins to supercharge your website
Plugins are a great way to improve your website’s functionality and performance with little effort and, generally speaking, little cost. In this session, we look at five of the plugins we think can have the biggest positive impact on your website.
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How to quantify the ROI of your social media efforts
Reporting is important to every organisation, but particularly for arts and non-profit organisations who rely heavily on funding and need to translate their progress into quantifiable terms. Whether it's through tracking ticket sales, comparing your performance to industry benchmarks or measuring audience development, this session aims to help you refine how you measure your success.
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How to create engaging web content
Your website should act as an extension of the service your organisation offers - whether you're a gallery, museum or theatre company, how can you use your website to continue that experience for your audience? This session looks at how to create an effective web content strategy and how to write engaging web copy.
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How to use Instagram Reels as an arts organisation
In HdK's highest-attended webinar to date, we take a look at why reels are so important to incorporate into your social media strategy and how to use them as an arts organisation.
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Top 10 digital marketing trends for 2022
Watch HdK's forecast on the top digital marketing trends for 2022.
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How to improve your website’s carbon footprint
In this webinar, HdK provide insights on how to improve your website’s carbon footprint.
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AMA Conference 2021: Understanding your audiences through data
We share our insights on how to gather and use audience data to achieve your organisation’s bigger picture aims, as part of the Arts Marketing Association's conference 2021.
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How to reach your target audiences online
In this digital marketing webinar, HdK look at how to reach your target audiences with digital marketing.
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How to improve your online accessibility
In this free one-hour webinar, HdK explore the many ways you can make your online presence more accessible.
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How to use TikTok as an arts organisation
Catch up with our webinar on looking at breaking into TikTok as an arts organisation.
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How to increase your web visits with SEO
Catch up as HdK share our advice on how to increase your web traffic with search engine optimisation (SEO).
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How to increase your engagement on social media
In this free one-hour webinar, HdK share advice on how to increase your engagement on social media.
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How to improve your social media engagement
Download the slides and notes from our webinar, which explored how to optimise user engagement across key social media platforms.
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Improve your website: top ten tips
This webinar explored getting your website back to that post-launch glow. You can now access the notes and presentation slides.
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The value of unifying your platforms
Catch up on our webinar on why it’s important to ensure brand consistency across your digital platforms, with a free recording of the session.
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How to increase your results on Instagram
Catch up on HdK's webinar on how to increase your results on Instagram with a recording of the session and our notes.
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Creating social media content with limited resources
Watch a recording of HdK's webinar on how to create social media content with limited resources.
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Improving engagement on Facebook And Twitter
Catch up on our webinar exploring how to improve interaction on Facebook and Twitter, with a free recording.
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How to grow your brand’s blog
Stream HdK's webinar on how to run an effective brand blog with guest speaker Ed Baker, Director, West End Wilma.
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Top tips for newsletter success
Watch HdK’s webinar on how to improve your newsletter results, through optimising content and making some tweaks.
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Using analytics to improve your website performance
This webinar explores how to use analytics to improve your website performance - catch up now with a free recording.
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How to monetise your website
Watch HdK’s webinar on how to monetise your website and discover how to get more bang for your buck with your digital hub.
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How to build a successful social media campaign
Tune into our webinar on how to build and deliver a successful social media campaign, available on demand.
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A guide to streaming video content
Whether you're looking to host a livestream or run a paid-for screening, watch now for HdK's guide.