To garner success on Instagram, it is vital that posts are able to reach their full potential, through an effective image. In this blog, you can find out how to create the perfect photo to accompany your content and captions.
Join us as we welcome Jannick, our new Web Support Developer, into the HdK team!
Discover the key elements of an effective brand logo, and HdK's steps to building a logo that truly reflects your company's personality in a visual format.
Summary of the steps we have taken and some guidance for you, so that we can all adhere to the Government guidance and ensure that everyone remains safe during this current pandemic.
Anthony Alderson is Director of the Pleasance Theatre Trust. See our discussion with him below which explores social media, culture and the impact of the Coronavirus on his company.
Ensuring your digital marketing output is accessible is crucial. Here’s our guide of simple changes you can make to your website and social media to give access to all.
Time flies, and before you know it your brand-new website may be showing some digital wear-and-tear. This guide has all the steps you need to get your website working like new.
Writing effective social media captions can feel like a tricky business. Here are our suggestions to help you write copy that will engage your audience and reach far and wide.
Take a look at HdK's digital brochure for an insight into all that we do.
Here are some suggestions and tips on how you can assess and improve your current email marketing campaigns. In the mass of marketing emails people receive on a daily basis, it's important to ensure that your emails are the ones that reach out and engage audiences.
Here are some of our suggestions on how to regroup from Coronavirus and ensure that you’re still putting your best foot forward online.
Adding budget to your social media strategy can pay dividends, but should you opt for Facebook ads or boosted posts?
With an ever-changing algorithm, it can be pretty tough to know what to do to maximise your Instagram engagement. Here's our list of habits to get into to make sure your content gets the love it deserves.
At HdK Associates, we produce exciting and creative video content to grow and engage online audiences. Check out our video showreel to see what the team has filming and editing recently.
With a digital landscape flooded with content, we break down how to reach the most engaged audiences so your campaign can make an impact.
According to a report by Rakuten Marketing in 2019, eight out of every ten consumers have purchased something after having seen it as a recommendation by an influencer. We carried out a case study to determine the role of influencer marketing within the arts.
Hashtags are used across all major social media platforms. Here's what you need to know about how they work, why you should use them and how they can boost your content on Twitter and Instagram.
Make the most out of your Instagram Story with this helpful step-by-step guide, including inspiring statistics and several strategies on how to make your Story stand out.
Digital Marketing Manager Phoebe assesses social media's looming apocalypse - the removal of likes!
In an online landscape flooded with content, our Digital Project Manager Nick discusses the power of digital moments—and popsicle hotlines.
Bridget breaks down Just My Type, a book about fonts and their impact on design.
Feeling overwhelmed at how to approach Instagram in 2019? We have the low-down on everything you need to know to succeed!
In 2019, you likely spend most of your life online. But this can have serious adverse effects on your mental health. HdK asked Colin Beesting, founder of Creative Freedom, to offer some advice to keep a healthy mind during Mental Health Awareness Week.
Is your brand sincere? Competent? Sophisticated? How do you begin to determine that voice? We discuss how organisations can create their "personality" to match the service they provide.
Learn about the Internet of Things, or IoT, and how these objects are becoming commonplace in an increasingly connected world.
Live-streaming is on the rise as audiences continue to distrust traditional content, so we tell you how to take advantage of the trend.
As the reach of influencers shrinks, micro and nano-influencers are on the rise, allowing organizations to connect quickly with audiences.
With video marketing on the rise, YouTube increasingly gains more value to marketers.
Have you been tasked with preparing content for your new website? We have twenty two tips to help you make sure your content gets results and stands out from the rest.
If learning how to be more eco-friendly is at the top of your Christmas list, then look no further. Over the last couple of weeks, we at HdK have been posting our top tips for how to have a more sustainable Christmas.