We’re inviting arts, culture and heritage professionals to take part in our third annual AI survey. Help us build a clearer picture of how AI is being used in marketing and get the full report in return.
How can you ensure your website work is paying off? Here's what you should know about measuring website analytics, according to HdK's experts.
A reflective look at how artists, organisations and cultural events are using creativity to raise awareness and inspire action on the climate crisis.
Physical art experiences are irreplaceable, and effective digital campaigns can show audiences why.
Join us in welcoming John to HdK as our new Web Support Manager.
From £10k to £100k+, website budgets in the cultural sector vary widely. We look at why, and what different levels of spend typically mean in practice.
Join us in welcoming Julian to HdK as our new Web Support Developer.
Hans visited the British Library exhibition: Secret Maps. One map in particular caught his attention.
Every year, the HdK team comes together in the final webinar of the year to share their insights, trends and predictions for the year ahead in digital marketing. Here’s what we said for 2026.
At HdK, we are continually looking for ways to improve our services and the delivery of our services. As such, we are pleased to share our revised Service Level Agreement (SLA) for 2026.
Marketing, at its heart, is a creative art form. When we treat it that way, we unlock new ideas, new audiences and new ways to connect.
Here’s what the HdK team is excited to see, do, and listen to at the AMA Conference 2025!
How 92 arts organisations are really using – and worrying about – AI in their marketing.
We’ve chosen Cardboard Citizens as HdK’s new charity partner — a theatre company working with people affected by homelessness in our local community. Find out why we chose them to partner with and how your feedback helps us support their work.
A growing number of organisations are receiving unexpected invoices for images used on their websites. In this post, we explore why this is happening and share simple steps you can take to audit your image use, keep better records, and reduce the risk of future copyright claims.
March is B Corp month, and at HdK, we’re proud to stand with other B Corps around the world that share our commitment to sustainability and our planet. In this blog, we explore what B Corp status entails and what it means to us.
The UK Online Safety Act is now in effect, but does it apply to your arts organisation? In this post, we break down who needs to take action, simple steps to stay compliant, and how to keep your digital spaces safe and welcoming.
Engaging audiences on TikTok as an arts organisation presents a unique set of challenges. In our recent webinar, ‘TikTok Success Stories’, we invited guest panellists from TATE, Historic Royal Palaces, Shakespeare’s Globe, and Leeds Heritage Theatres to share how they’ve built a following on the platform. In this blog, we’ve outlined their top tips.
The time has come: your funding is secured, your ideas are in place, and you're ready to begin your organisation's new website project!
Exploring the ways that you can prove value in your marketing and digital projects.
Join us in welcoming Roz to HdK as our new Senior Project Manager.
As we head into 2025, the digital landscape is changing fast, offering new opportunities for arts and culture organisations to engage audiences online. From social media shifts to AI advancements, here are the key trends to watch in order to stay connected with your audience and manage your digital presence.
Websites, like everything in the digital age, can age quickly. Outdated content, slow load times, and security vulnerabilities can hurt your online presence and drive visitors away. Check out our top tips to avoid these common issues and keep your website fresh, fast, and secure.
In the age of TikTok and short form content, everybody wants to go viral. Virality often seems like a quick trip to success, but unfortunately it's not quite that simple. Read on to discover the ins and outs of leveraging viral content into permanent results for your organisation.
Short form video content is everywhere - largely thanks to the rise of TikTok. Since then, platforms such as Instagram, Youtube, Facebook and even LinkedIn have adopted their own short form content features. With this content quickly dominating the social media space, how have accessibility features kept up? Read our top 6 tips for creating accessible social media content below.
Discover how a user-centred approach can transform your website into an engaging digital experience. This blog explores key strategies like audience segmentation and user journey planning, sharing insights from a recent webinar to help you create seamless pathways that meet your visitors' needs.
Following our two webinars on digital sustainability, we were inspired to lead by example and optimise our own website. Ben walks you through the steps we took and the significant improvements we achieved.
Website accessibility is about ensuring everyone can access and interact with your digital content, regardless of their abilities or the technology they use. As technology evolves, so do the possibilities for your website, making accessibility an ongoing effort.
Welcome to the AI era, where a great deal in the technological world is about to change – and relatively quickly. In the face of this, should you change your approach to SEO?
Hans remembers some personal stories from AMA conferences from the past.