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Archives: Journal Posts

  • Create Video Content with HdK Associates

    Posted on 24th February 2020

    At HdK Associates, we produce exciting and creative video content to grow and engage online audiences. Check out our video showreel to see what the team has filming and editing recently.

  • Target Your Audience and Instantly Boost Results

    Posted on 24th January 2020

    With a digital landscape flooded with content, we break down how to reach the most engaged audiences so your campaign can make an impact.

  • Introducing our new Marketing Coordinator – Freya

    Posted on 21st January 2020

    Join us as we welcome Freya, our new Marketing Coordinator, into the HdK Team!

  • Should You Be Considering Influencer Marketing?

    Posted on 10th January 2020

    According to a report by Rakuten Marketing in 2019, eight out of every ten consumers have purchased something after having seen it as a recommendation by an influencer. We carried out a case study to determine the role of influencer marketing within the arts.

  • How to Boost your Social Media with Hashtags

    Posted on 9th December 2019

    Hashtags are used across all major social media platforms. Here's what you need to know about how they work, why you should use them and how they can boost your content on Twitter and Instagram.

  • Everything You Need to Know about Instagram Stories

    Posted on 27th November 2019

    Make the most out of your Instagram Story with this helpful step-by-step guide, including inspiring statistics and several strategies on how to make your Story stand out.

  • Will the new Facebook changes affect your business?

    Posted on 11th November 2019

    Digital Marketing Manager Phoebe assesses social media's looming apocalypse - the removal of likes!

  • Introducing our new Marketing Intern – Jenna

    Posted on 31st October 2019

    We are excited for Jenna to join the HdK team for the next several weeks!

  • How to Instantly Engage Your Online Audience

    Posted on 28th October 2019

    In an online landscape flooded with content, our Digital Project Manager Nick discusses the power of digital moments—and popsicle hotlines.

  • How To Choose An Effective Font

    Posted on 27th September 2019

    Bridget breaks down Just My Type, a book about fonts and their impact on design.

  • Introducing our new Digital Marketing Manager – Phoebe

    Posted on 13th September 2019

    Join us as we welcome Phoebe, our new Digital Marketing Manager, into the fold at HdK.

  • Here’s How to Win Your Instagram Strategy

    Posted on 14th June 2019

    Feeling overwhelmed at how to approach Instagram in 2019? We have the low-down on everything you need to know to succeed!

  • Improving Mental Health in the Digital World

    Posted on 13th May 2019

    In 2019, you likely spend most of your life online. But this can have serious adverse effects on your mental health. HdK asked Colin Beesting, founder of Creative Freedom, to offer some advice to keep a healthy mind during Mental Health Awareness Week.

  • “Who do you think you are?” Crafting your brand personality

    Posted on 17th April 2019

    Is your brand sincere? Competent? Sophisticated? How do you begin to determine that voice? We discuss how organisations can create their "personality" to match the service they provide.

  • Introducing our new Digital Project Co-ordinator – Nick

    Posted on 1st April 2019

    Join us as we welcome Nick Hart to the HdK family. He's our new Digital Project Co-ordinator.

  • What the hell is the Internet of Things?

    Posted on 26th March 2019

    Learn about the Internet of Things, or IoT, and how these objects are becoming commonplace in an increasingly connected world.

  • Why is Live-streaming Video Important in 2019?

    Posted on 22nd February 2019

    Live-streaming is on the rise as audiences continue to distrust traditional content, so we tell you how to take advantage of the trend.

  • Why should you care about influencers?

    Posted on 31st January 2019

    As the reach of influencers shrinks, micro and nano-influencers are on the rise, allowing organizations to connect quickly with audiences.

  • Introducing our new Marketing Intern – Bridget

    Posted on 9th January 2019

    We are welcoming the fantastic Bridget to the HdK team.

  • The Growth Of YouTube And The World Of Video

    Posted on 20th December 2018

    With video marketing on the rise, YouTube increasingly gains more value to marketers.

  • 22 tips when preparing content for a new website

    Posted on 18th December 2018

    Have you been tasked with preparing content for your new website? We have twenty two tips to help you make sure your content gets results and stands out from the rest.

  • Dreaming of a green Christmas?

    Posted on 14th December 2018

    If learning how to be more eco-friendly is at the top of your Christmas list, then look no further. Over the last couple of weeks, we at HdK have been posting our top tips for how to have a more sustainable Christmas.

  • Never Overlook the Importance of Typography

    Posted on 6th December 2018

    Typography is critical to eliciting certain emotions and ideas within a design. We discuss how to take advantage of each types own history and personality.

  • What is the Allure of Remote Working in a Digital World?

    Posted on 26th November 2018

    It has become increasingly common for digital professionals to work from a remote location, such as their home or a co-working space, or even on the move. However how does remote work affect organisations and employees? What are the pros and cons?

  • Circus Sampler Digital Advertising

    Posted on 19th November 2018

    HdK were commissioned by Crying Out Loud to create content and an advertising campaign for two free weekends of Circus at Somerset House.

  • Trends: Discover the world and embrace the new

    Posted on 15th November 2018

    Trends are a great way of attracting new potential customers and if used well can demonstrate innovation. We explore how to find these trending topics...

  • Diverse Video Content for an Advanced Marketing Campaign

    Posted on 1st November 2018

    Working with Dance Consortium, HdK have created video content for many UK tours of Les Ballets Monte Carlo de Trockadero’s. Here's an update on the the recently completed Trocks tour.

  • Your SEO Immediately Improved in One Easy Step

    Posted on 25th October 2018

    We explore our top tips for improving your search engine optimisation (SEO) using the free wordpress plugin Yoast and our bespoke strategies.

  • Learn how to create successful and powerful animation

    Posted on 11th April 2018

    Gain an insight into animation and how to approach it with our guest writers, Emily and Liam, HdK's favourite animators.

  • Technology to Increase Collaboration & Productivity

    Posted on 23rd March 2018

    Technology can streamline your life, ease collaborative work and save you a lot of confusion. I look to bring this kind of technology into my life and I think Trello fits the bill.

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