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Archives: Journal Posts

  • What is a domain?

    Posted on 12th November 2020

    Our latest blog post breaks down the jargon surrounding building a new website, demystifying the magic behind terms like IP Address and domain.

  • Perfecting your images for Instagram

    Posted on 5th November 2020

    To garner success on Instagram, it is vital that posts are able to reach their full potential, through an effective image. In this blog, you can find out how to create the perfect photo to accompany your content and captions.

  • Introducing our new Web Support Developer at HdK

    Posted on 23rd October 2020

    Join us as we welcome Jannick, our new Web Support Developer, into the HdK team!

  • Logo Design – Our process at HdK

    Posted on 14th October 2020

    Discover the key elements of an effective brand logo, and HdK's steps to building a logo that truly reflects your company's personality in a visual format.

  • Visitor Charter

    Posted on 10th September 2020

    Summary of the steps we have taken and some guidance for you, so that we can all adhere to the Government guidance and ensure that everyone remains safe during this current pandemic.

  • Q&A with Anthony Alderson

    Posted on 10th August 2020

    Anthony Alderson is Director of the Pleasance Theatre Trust. See our discussion with him below which explores social media, culture and the impact of the Coronavirus on his company.

  • Open Doors With Accessible Digital Marketing

    Posted on 4th August 2020

    Ensuring your digital marketing output is accessible is crucial. Here’s our guide of simple changes you can make to your website and social media to give access to all.

  • Make Your Website Work For You

    Posted on 4th August 2020

    Time flies, and before you know it your brand-new website may be showing some digital wear-and-tear. This guide has all the steps you need to get your website working like new.

  • Caption Writing Made Simple

    Posted on 29th July 2020

    Writing effective social media captions can feel like a tricky business. Here are our suggestions to help you write copy that will engage your audience and reach far and wide.

  • We’ve Got A New Brochure!

    Posted on 6th May 2020

    Take a look at HdK's digital brochure for an insight into all that we do.

  • Analyse and Improve Your Email Marketing Strategy

    Posted on 6th May 2020

    Here are some suggestions and tips on how you can assess and improve your current email marketing campaigns. In the mass of marketing emails people receive on a daily basis, it's important to ensure that your emails are the ones that reach out and engage audiences.

  • How To Adapt Your Digital Marketing Strategy For Coronavirus

    Posted on 21st April 2020

    Here are some of our suggestions on how to regroup from Coronavirus and ensure that you’re still putting your best foot forward online.

  • Facebook Ads or Boosted Posts: Which Should You Be Using?

    Posted on 28th February 2020

    Adding budget to your social media strategy can pay dividends, but should you opt for Facebook ads or boosted posts?

  • How to Increase Your Instagram Engagement

    Posted on 24th February 2020

    With an ever-changing algorithm, it can be pretty tough to know what to do to maximise your Instagram engagement. Here's our list of habits to get into to make sure your content gets the love it deserves.

  • Create Video Content with HdK Associates

    Posted on 24th February 2020

    At HdK Associates, we produce exciting and creative video content to grow and engage online audiences. Check out our video showreel to see what the team has filming and editing recently.

  • Target Your Audience and Instantly Boost Results

    Posted on 24th January 2020

    With a digital landscape flooded with content, we break down how to reach the most engaged audiences so your campaign can make an impact.

  • Should You Be Considering Influencer Marketing?

    Posted on 10th January 2020

    According to a report by Rakuten Marketing in 2019, eight out of every ten consumers have purchased something after having seen it as a recommendation by an influencer. We carried out a case study to determine the role of influencer marketing within the arts.

  • How to Boost your Social Media with Hashtags

    Posted on 9th December 2019

    Hashtags are used across all major social media platforms. Here's what you need to know about how they work, why you should use them and how they can boost your content on Twitter and Instagram.

  • Everything You Need to Know about Instagram Stories

    Posted on 27th November 2019

    Make the most out of your Instagram Story with this helpful step-by-step guide, including inspiring statistics and several strategies on how to make your Story stand out.

  • Will the new Facebook changes affect your business?

    Posted on 11th November 2019

    Digital Marketing Manager Phoebe assesses social media's looming apocalypse - the removal of likes!

  • How to Instantly Engage Your Online Audience

    Posted on 28th October 2019

    In an online landscape flooded with content, our Digital Project Manager Nick discusses the power of digital moments—and popsicle hotlines.

  • How To Choose An Effective Font

    Posted on 27th September 2019

    Bridget breaks down Just My Type, a book about fonts and their impact on design.

  • Introducing our new Digital Marketing Manager – Phoebe

    Posted on 13th September 2019

    Join us as we welcome Phoebe, our new Digital Marketing Manager, into the fold at HdK.

  • Here’s How to Win Your Instagram Strategy

    Posted on 14th June 2019

    Feeling overwhelmed at how to approach Instagram in 2019? We have the low-down on everything you need to know to succeed!

  • Improving Mental Health in the Digital World

    Posted on 13th May 2019

    In 2019, you likely spend most of your life online. But this can have serious adverse effects on your mental health. HdK asked Colin Beesting, founder of Creative Freedom, to offer some advice to keep a healthy mind during Mental Health Awareness Week.

  • “Who do you think you are?” Crafting your brand personality

    Posted on 17th April 2019

    Is your brand sincere? Competent? Sophisticated? How do you begin to determine that voice? We discuss how organisations can create their "personality" to match the service they provide.

  • What the hell is the Internet of Things?

    Posted on 26th March 2019

    Learn about the Internet of Things, or IoT, and how these objects are becoming commonplace in an increasingly connected world.

  • Why is Live-streaming Video Important in 2019?

    Posted on 22nd February 2019

    Live-streaming is on the rise as audiences continue to distrust traditional content, so we tell you how to take advantage of the trend.

  • Why should you care about influencers?

    Posted on 31st January 2019

    As the reach of influencers shrinks, micro and nano-influencers are on the rise, allowing organizations to connect quickly with audiences.

  • The Growth Of YouTube And The World Of Video

    Posted on 20th December 2018

    With video marketing on the rise, YouTube increasingly gains more value to marketers.

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