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Archives: Journal Posts

  • Admin and server level access

    Posted on 26th April 2021

    We look at the implications when clients request high level technical access to parts of their website and how from experience we believe we can be most helpful.

  • How to organise your time as a social media manager

    Posted on 24th March 2021

    It's time for a Spring clean. From organising your digital marketing content to building out a calendar, we've put together our tips for getting organised so you can be working at your best.

  • My New Normal: Lynne Parker, Founder and CEO Funny Women

    Posted on 11th February 2021

    Lynne Parker is the Founder and CEO of Funny Women, the leading female comedy community. See our discussion with Lynne covering social media, popular culture and the impact of the pandemic.

  • HdK turns 15!

    Posted on 9th February 2021

    February 2021 marks HdK's 15th anniversary. To celebrate, we’re looking back at 15 memorable campaigns we’ve worked on over the years. Thank you to everyone who’s joined us along the way, it’s been a lot of fun.

  • Standing on the right side of history: Anti-racism in the arts

    Posted on 6th February 2021

    HdK supported the Arts Marketing Association's London Regional Meeting, with discussions on anti-racism in the arts.

  • Six good habits for digital marketers

    Posted on 22nd January 2021

    Check out HdK's list of six good habits for digital marketers to get into, to make sure you're working at your very best.

  • Thank you from the HdK team!

    Posted on 16th December 2020

    A huge thank you to all our colleagues, friends and family members who donated to and supported the HdK team's Big Walk for Shelter.

  • HdK’s guide to livestreaming

    Posted on 1st December 2020

    Livestreaming is becoming increasingly popular across social media. Take a look at our guide to discover how you can make this type of content work for you.

  • Creating blog content to enhance your web offering

    Posted on 26th November 2020

    Whether you don’t currently have a blog on your website, or you do and you’re looking to up your game, we’ve created a guide on creating effective blog content. Our quick guide is split into four sections – creating a rough strategy, the principles of a ‘good’ blog post, optimising your blog posts for search engines and promoting your blog posts. 

  • What is a CMS?

    Posted on 24th November 2020

    Discover what Content Management System (CMS) means and how it can improve your website.

  • My New Normal: Emma Brunjes, Founder and Director ebp

    Posted on 12th November 2020

    Emma Brunjes is the Founder and Director of ebp an entertainment company specialising in Production and Management. See our discussion with Emma below on social media, culture and the impact of the Coronavirus on her company.

  • What is a domain?

    Posted on 12th November 2020

    Our latest blog post breaks down the jargon surrounding building a new website, demystifying the magic behind terms like IP Address and domain.

  • Perfecting your images for Instagram

    Posted on 5th November 2020

    To garner success on Instagram, it is vital that posts are able to reach their full potential, through an effective image. In this blog, you can find out how to create the perfect photo to accompany your content and captions.

  • Introducing our new Web Support Developer at HdK

    Posted on 23rd October 2020

    Join us as we welcome Jannick, our new Web Support Developer, into the HdK team!

  • Logo Design – Our process at HdK

    Posted on 14th October 2020

    Discover the key elements of an effective brand logo, and HdK's steps to building a logo that truly reflects your company's personality in a visual format.

  • Visitor Charter

    Posted on 10th September 2020

    Summary of the steps we have taken and some guidance for you, so that we can all adhere to the Government guidance and ensure that everyone remains safe during this current pandemic.

  • Q&A with Anthony Alderson

    Posted on 10th August 2020

    Anthony Alderson is Director of the Pleasance Theatre Trust. See our discussion with him below which explores social media, culture and the impact of the Coronavirus on his company.

  • Open Doors With Accessible Digital Marketing

    Posted on 4th August 2020

    Ensuring your digital marketing output is accessible is crucial. Here’s our guide of simple changes you can make to your website and social media to give access to all.

  • Make Your Website Work For You

    Posted on 4th August 2020

    Time flies, and before you know it your brand-new website may be showing some digital wear-and-tear. This guide has all the steps you need to get your website working like new.

  • Caption Writing Made Simple

    Posted on 29th July 2020

    Writing effective social media captions can feel like a tricky business. Here are our suggestions to help you write copy that will engage your audience and reach far and wide.

  • We’ve Got A New Brochure!

    Posted on 6th May 2020

    Take a look at HdK's digital brochure for an insight into all that we do.

  • Analyse and Improve Your Email Marketing Strategy

    Posted on 6th May 2020

    Here are some suggestions and tips on how you can assess and improve your current email marketing campaigns. In the mass of marketing emails people receive on a daily basis, it's important to ensure that your emails are the ones that reach out and engage audiences.

  • How To Adapt Your Digital Marketing Strategy For Coronavirus

    Posted on 21st April 2020

    Here are some of our suggestions on how to regroup from Coronavirus and ensure that you’re still putting your best foot forward online.

  • Facebook Ads or Boosted Posts: Which Should You Be Using?

    Posted on 28th February 2020

    Adding budget to your social media strategy can pay dividends, but should you opt for Facebook ads or boosted posts?

  • How to Increase Your Instagram Engagement

    Posted on 24th February 2020

    With an ever-changing algorithm, it can be pretty tough to know what to do to maximise your Instagram engagement. Here's our list of habits to get into to make sure your content gets the love it deserves.

  • Create Video Content with HdK Associates

    Posted on 24th February 2020

    At HdK Associates, we produce exciting and creative video content to grow and engage online audiences. Check out our video showreel to see what the team has filming and editing recently.

  • Target Your Audience and Instantly Boost Results

    Posted on 24th January 2020

    With a digital landscape flooded with content, we break down how to reach the most engaged audiences so your campaign can make an impact.

  • Should You Be Considering Influencer Marketing?

    Posted on 10th January 2020

    According to a report by Rakuten Marketing in 2019, eight out of every ten consumers have purchased something after having seen it as a recommendation by an influencer. We carried out a case study to determine the role of influencer marketing within the arts.

  • How to Boost your Social Media with Hashtags

    Posted on 9th December 2019

    Hashtags are used across all major social media platforms. Here's what you need to know about how they work, why you should use them and how they can boost your content on Twitter and Instagram.

  • Everything You Need to Know about Instagram Stories

    Posted on 27th November 2019

    Make the most out of your Instagram Story with this helpful step-by-step guide, including inspiring statistics and several strategies on how to make your Story stand out.

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