What is a domain?
Posted onOur latest blog post breaks down the jargon surrounding building a new website, demystifying the magic behind terms like IP Address and domain.
Archives: Journal Posts
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Perfecting your images for Instagram
Posted onTo garner success on Instagram, it is vital that posts are able to reach their full potential, through an effective image. In this blog, you can find out how to create the perfect photo to accompany your content and captions.
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Introducing our new Web Support Developer at HdK
Posted onJoin us as we welcome Jannick, our new Web Support Developer, into the HdK team!
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Logo Design – Our process at HdK
Posted onDiscover the key elements of an effective brand logo, and HdK's steps to building a logo that truly reflects your company's personality in a visual format.
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Visitor Charter
Posted onSummary of the steps we have taken and some guidance for you, so that we can all adhere to the Government guidance and ensure that everyone remains safe during this current pandemic.
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Q&A with Anthony Alderson
Posted onAnthony Alderson is Director of the Pleasance Theatre Trust. See our discussion with him below which explores social media, culture and the impact of the Coronavirus on his company.
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Open Doors With Accessible Digital Marketing
Posted onEnsuring your digital marketing output is accessible is crucial. Here’s our guide of simple changes you can make to your website and social media to give access to all.
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Make Your Website Work For You
Posted onTime flies, and before you know it your brand-new website may be showing some digital wear-and-tear. This guide has all the steps you need to get your website working like new.
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Caption Writing Made Simple
Posted onWriting effective social media captions can feel like a tricky business. Here are our suggestions to help you write copy that will engage your audience and reach far and wide.
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We’ve Got A New Brochure!
Posted onTake a look at HdK's digital brochure for an insight into all that we do.
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Analyse and Improve Your Email Marketing Strategy
Posted onHere are some suggestions and tips on how you can assess and improve your current email marketing campaigns. In the mass of marketing emails people receive on a daily basis, it's important to ensure that your emails are the ones that reach out and engage audiences.
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How To Adapt Your Digital Marketing Strategy For Coronavirus
Posted onHere are some of our suggestions on how to regroup from Coronavirus and ensure that you’re still putting your best foot forward online.
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Facebook Ads or Boosted Posts: Which Should You Be Using?
Posted onAdding budget to your social media strategy can pay dividends, but should you opt for Facebook ads or boosted posts?
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How to Increase Your Instagram Engagement
Posted onWith an ever-changing algorithm, it can be pretty tough to know what to do to maximise your Instagram engagement. Here's our list of habits to get into to make sure your content gets the love it deserves.
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Create Video Content with HdK Associates
Posted onAt HdK Associates, we produce exciting and creative video content to grow and engage online audiences. Check out our video showreel to see what the team has filming and editing recently.
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Target Your Audience and Instantly Boost Results
Posted onWith a digital landscape flooded with content, we break down how to reach the most engaged audiences so your campaign can make an impact.
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Should You Be Considering Influencer Marketing?
Posted onAccording to a report by Rakuten Marketing in 2019, eight out of every ten consumers have purchased something after having seen it as a recommendation by an influencer. We carried out a case study to determine the role of influencer marketing within the arts.
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How to Boost your Social Media with Hashtags
Posted onHashtags are used across all major social media platforms. Here's what you need to know about how they work, why you should use them and how they can boost your content on Twitter and Instagram.
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Everything You Need to Know about Instagram Stories
Posted onMake the most out of your Instagram Story with this helpful step-by-step guide, including inspiring statistics and several strategies on how to make your Story stand out.
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Will the new Facebook changes affect your business?
Posted onDigital Marketing Manager Phoebe assesses social media's looming apocalypse - the removal of likes!
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How to Instantly Engage Your Online Audience
Posted onIn an online landscape flooded with content, our Digital Project Manager Nick discusses the power of digital moments—and popsicle hotlines.
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How To Choose An Effective Font
Posted onBridget breaks down Just My Type, a book about fonts and their impact on design.
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Introducing our new Digital Marketing Manager – Phoebe
Posted onJoin us as we welcome Phoebe, our new Digital Marketing Manager, into the fold at HdK.
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Here’s How to Win Your Instagram Strategy
Posted onFeeling overwhelmed at how to approach Instagram in 2019? We have the low-down on everything you need to know to succeed!
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Improving Mental Health in the Digital World
Posted onIn 2019, you likely spend most of your life online. But this can have serious adverse effects on your mental health. HdK asked Colin Beesting, founder of Creative Freedom, to offer some advice to keep a healthy mind during Mental Health Awareness Week.
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“Who do you think you are?” Crafting your brand personality
Posted onIs your brand sincere? Competent? Sophisticated? How do you begin to determine that voice? We discuss how organisations can create their "personality" to match the service they provide.
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What the hell is the Internet of Things?
Posted onLearn about the Internet of Things, or IoT, and how these objects are becoming commonplace in an increasingly connected world.
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Why is Live-streaming Video Important in 2019?
Posted onLive-streaming is on the rise as audiences continue to distrust traditional content, so we tell you how to take advantage of the trend.
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Why should you care about influencers?
Posted onAs the reach of influencers shrinks, micro and nano-influencers are on the rise, allowing organizations to connect quickly with audiences.
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The Growth Of YouTube And The World Of Video
Posted onWith video marketing on the rise, YouTube increasingly gains more value to marketers.