New look, same HDK
15 May 2026We're celebrating a new brand for HDK, shaped by more than 20 years working alongside arts and culture organisations. We asked the team to reflect on what the rebrand means to them and where it takes us next.
Journal
Insights
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AI in arts marketing: help shape the 2026 benchmark
22 April 2026We’re inviting arts, culture and heritage professionals to take part in our third annual AI survey. Help us build a clearer picture of how AI is being used in marketing and get the full report in return.
Journal
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Everything you need to know about measuring website performance
13 April 2026How can you ensure your website work is paying off? Here's what you should know about measuring website analytics, according to HdK's experts.
Education
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Sustainable art: how the creative industries are driving change
18 March 2026A reflective look at how artists, organisations and cultural events are using creativity to raise awareness and inspire action on the climate crisis.
Reflections
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The return of in-person culture and the role digital plays in bringing audiences back
10 March 2026Physical art experiences are irreplaceable, and effective digital campaigns can show audiences why.
Reflections
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Introducing our new Web Support Manager – John
26 February 2026Join us in welcoming John to HdK as our new Web Support Manager.
Journal
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How much does a website cost?
2 February 2026From £10k to £100k+, website budgets in the cultural sector vary widely. We look at why, and what different levels of spend typically mean in practice.
Education
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What a 1927 cable map taught me about culture, power and the digital world
20 January 2026Hans visited the British Library exhibition: Secret Maps. One map in particular caught his attention.
Reflections
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HdK’s digital marketing predictions for 2026
14 January 2026Every year, the HdK team comes together in the final webinar of the year to share their insights, trends and predictions for the year ahead in digital marketing. Here’s what we said for 2026.
Education, Reflections
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Service Level Agreement (SLA)
20 December 2025At HdK, we are continually looking for ways to improve our services and the delivery of our services. As such, we are pleased to share our revised Service Level Agreement (SLA) for 2026.
Journal
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Creative practice isn’t just for artists: it belongs in your marketing too
17 November 2025Marketing, at its heart, is a creative art form. When we treat it that way, we unlock new ideas, new audiences and new ways to connect.
Reflections
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AMA 2025: What we’re looking forward to
1 July 2025Here’s what the HdK team is excited to see, do, and listen to at the AMA Conference 2025!
Journal