Making your digital ad budget work for arts audiences
30 June 2026How and where should arts organisations spend their digital ad budgets in 2026? We put the question to a panel who run paid campaigns across the sector.
Education
Insights
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How should you engage arts audiences with email marketing?
29 May 2026Email is still one of the most direct and effective tools arts organisations have for reaching their audiences. But with inboxes busier than ever, how do you make it count?
Education
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AI tools for your website: key lessons from our webinar
21 May 2026AI is changing not just internal workflows, but how audiences discover and interact with digital experiences. In our latest webinar, we explored practical tools for websites alongside bigger questions on AI.
Education
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Everything you need to know about measuring website performance
13 April 2026How can you ensure your website work is paying off? Here's what you should know about measuring website analytics, according to HdK's experts.
Education
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How much does a website cost?
2 February 2026From £10k to £100k+, website budgets in the cultural sector vary widely. We look at why, and what different levels of spend typically mean in practice.
Education
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HdK’s digital marketing predictions for 2026
14 January 2026Every year, the HdK team comes together in the final webinar of the year to share their insights, trends and predictions for the year ahead in digital marketing. Here’s what we said for 2026.
Education, Reflections
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Understanding the rise in image copyright claims
8 April 2025A growing number of organisations are receiving unexpected invoices for images used on their websites. In this post, we explore why this is happening and share simple steps you can take to audit your image use, keep better records, and reduce the risk of future copyright claims.
Education, News
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How Arts Organisations Can Prepare for the UK Online Safety Act
20 March 2025The UK Online Safety Act is now in effect, but does it apply to your arts organisation? In this post, we break down who needs to take action, simple steps to stay compliant, and how to keep your digital spaces safe and welcoming.
Education, News
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Engaging audiences on TikTok as an arts organisation
6 March 2025Engaging audiences on TikTok as an arts organisation presents a unique set of challenges. In our recent webinar, ‘TikTok Success Stories’, we invited guest panellists from TATE, Historic Royal Palaces, Shakespeare’s Globe, and Leeds Heritage Theatres to share how they’ve built a following on the platform. In this blog, we’ve outlined their top tips.
Education
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How to brief for a website that achieves your organisational goals
17 February 2025The time has come: your funding is secured, your ideas are in place, and you're ready to begin your organisation's new website project!
Education
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How can you measure value in arts and culture marketing?
23 January 2025Exploring the ways that you can prove value in your marketing and digital projects.
Education
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HdK’s predictions for digital marketing and website trends in 2025
20 December 2024As we head into 2025, the digital landscape is changing fast, offering new opportunities for arts and culture organisations to engage audiences online. From social media shifts to AI advancements, here are the key trends to watch in order to stay connected with your audience and manage your digital presence.
Education, Reflections