Email is still one of the most direct and effective tools arts organisations have for reaching their audiences. But with inboxes busier than ever, how do you make it count?
AI is changing not just internal workflows, but how audiences discover and interact with digital experiences. In our latest webinar, we explored practical tools for websites alongside bigger questions on AI.
How can you ensure your website work is paying off? Here's what you should know about measuring website analytics, according to HdK's experts.
From £10k to £100k+, website budgets in the cultural sector vary widely. We look at why, and what different levels of spend typically mean in practice.
Every year, the HdK team comes together in the final webinar of the year to share their insights, trends and predictions for the year ahead in digital marketing. Here’s what we said for 2026.
A growing number of organisations are receiving unexpected invoices for images used on their websites. In this post, we explore why this is happening and share simple steps you can take to audit your image use, keep better records, and reduce the risk of future copyright claims.
The UK Online Safety Act is now in effect, but does it apply to your arts organisation? In this post, we break down who needs to take action, simple steps to stay compliant, and how to keep your digital spaces safe and welcoming.
Engaging audiences on TikTok as an arts organisation presents a unique set of challenges. In our recent webinar, ‘TikTok Success Stories’, we invited guest panellists from TATE, Historic Royal Palaces, Shakespeare’s Globe, and Leeds Heritage Theatres to share how they’ve built a following on the platform. In this blog, we’ve outlined their top tips.
The time has come: your funding is secured, your ideas are in place, and you're ready to begin your organisation's new website project!
Exploring the ways that you can prove value in your marketing and digital projects.
As we head into 2025, the digital landscape is changing fast, offering new opportunities for arts and culture organisations to engage audiences online. From social media shifts to AI advancements, here are the key trends to watch in order to stay connected with your audience and manage your digital presence.
Websites, like everything in the digital age, can age quickly. Outdated content, slow load times, and security vulnerabilities can hurt your online presence and drive visitors away. Check out our top tips to avoid these common issues and keep your website fresh, fast, and secure.
