Sustainable art: how the creative industries are driving change
18 March 2026A reflective look at how artists, organisations and cultural events are using creativity to raise awareness and inspire action on the climate crisis.
Reflections
Insights
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The return of in-person culture and the role digital plays in bringing audiences back
10 March 2026Physical art experiences are irreplaceable, and effective digital campaigns can show audiences why.
Reflections
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What a 1927 cable map taught me about culture, power and the digital world
20 January 2026Hans visited the British Library exhibition: Secret Maps. One map in particular caught his attention.
Reflections
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HdK’s digital marketing predictions for 2026
14 January 2026Every year, the HdK team comes together in the final webinar of the year to share their insights, trends and predictions for the year ahead in digital marketing. Here’s what we said for 2026.
Education, Reflections
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Creative practice isn’t just for artists: it belongs in your marketing too
17 November 2025Marketing, at its heart, is a creative art form. When we treat it that way, we unlock new ideas, new audiences and new ways to connect.
Reflections
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AI in arts marketing: takeaways from 92 arts organisations
5 June 2025How 92 arts organisations are really using – and worrying about – AI in their marketing.
Reflections
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HdK’s predictions for digital marketing and website trends in 2025
20 December 2024As we head into 2025, the digital landscape is changing fast, offering new opportunities for arts and culture organisations to engage audiences online. From social media shifts to AI advancements, here are the key trends to watch in order to stay connected with your audience and manage your digital presence.
Education, Reflections
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Going viral on social media: The good, the bad, and the cucumber shortages
19 November 2024In the age of TikTok and short form content, everybody wants to go viral. Virality often seems like a quick trip to success, but unfortunately it's not quite that simple. Read on to discover the ins and outs of leveraging viral content into permanent results for your organisation.
Reflections
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5 tips digital marketers can learn from Taylor Swift’s strategy
20 March 2024This blog post looks into how Taylor Swift leverages social media to build relationships with her dedicated audience over two decades.
Reflections
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How to enhance your arts organisation’s digital marketing with AI
5 March 2024This blog post looks into how marketing professionals can use artificial intelligence (AI) to simplify daily activities and provides tips and tricks on how to best use this technology.
Reflections
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Girl math to get behind: How female purchasing power took hold of the economy this summer and what marketers can learn from it
5 October 2023As we move into ‘cosy season’ it feels timely to reflect on the whirlwind of a summer that the entertainment and culture industry had this year. With the release of Greta Gerwig’s highly anticipated Barbie, Beyoncé's glittering Renaissance tour and Taylor Swift’s Super Bowl style Eras tour - it’s safe to say that 2023 really was a 'hot girl summer', turning up the heat on the economy too.
Reflections
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How arts organisations can use digital marketing to communicate their Corporate Social Responsibility
4 September 2023Over the last decade, Corporate Sustainability Responsibility (CSR) has been on the rise. Alongside that, digital marketing and technology has rapidly advanced making it increasingly easy for consumers to track corporate activity. Although we are not experts in CSR, we are well informed on marketing endeavours and believe that arts organisations should take initiative and utilise digital marketing to communicate their CSR practices.
Reflections