Creative practice isn’t just for artists: it belongs in your marketing too
17 November 2025Marketing, at its heart, is a creative art form. When we treat it that way, we unlock new ideas, new audiences and new ways to connect.
Reflections
Insights
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AMA 2025: What we’re looking forward to
1 July 2025Here’s what the HdK team is excited to see, do, and listen to at the AMA Conference 2025!
Journal
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AI in arts marketing: takeaways from 92 arts organisations
5 June 2025How 92 arts organisations are really using – and worrying about – AI in their marketing.
Reflections
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Our Charity Partnership with Cardboard Citizens
2 June 2025We’ve chosen Cardboard Citizens as HdK’s new charity partner — a theatre company working with people affected by homelessness in our local community. Find out why we chose them to partner with and how your feedback helps us support their work.
Journal
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Understanding the rise in image copyright claims
8 April 2025A growing number of organisations are receiving unexpected invoices for images used on their websites. In this post, we explore why this is happening and share simple steps you can take to audit your image use, keep better records, and reduce the risk of future copyright claims.
Education, News
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HdK and B Corp – reflecting on a year of positive impact
1 April 2025March is B Corp month, and at HdK, we’re proud to stand with other B Corps around the world that share our commitment to sustainability and our planet. In this blog, we explore what B Corp status entails and what it means to us.
Journal
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How Arts Organisations Can Prepare for the UK Online Safety Act
20 March 2025The UK Online Safety Act is now in effect, but does it apply to your arts organisation? In this post, we break down who needs to take action, simple steps to stay compliant, and how to keep your digital spaces safe and welcoming.
Education, News
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Engaging audiences on TikTok as an arts organisation
6 March 2025Engaging audiences on TikTok as an arts organisation presents a unique set of challenges. In our recent webinar, ‘TikTok Success Stories’, we invited guest panellists from TATE, Historic Royal Palaces, Shakespeare’s Globe, and Leeds Heritage Theatres to share how they’ve built a following on the platform. In this blog, we’ve outlined their top tips.
Education
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How to brief for a website that achieves your organisational goals
17 February 2025The time has come: your funding is secured, your ideas are in place, and you're ready to begin your organisation's new website project!
Education
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How can you measure value in arts and culture marketing?
23 January 2025Exploring the ways that you can prove value in your marketing and digital projects.
Education
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Introducing our new Senior Project Manager – Roz
16 January 2025Join us in welcoming Roz to HdK as our new Senior Project Manager.
Journal
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HdK’s predictions for digital marketing and website trends in 2025
20 December 2024As we head into 2025, the digital landscape is changing fast, offering new opportunities for arts and culture organisations to engage audiences online. From social media shifts to AI advancements, here are the key trends to watch in order to stay connected with your audience and manage your digital presence.
Education, Reflections