Introducing our new Senior Project Manager – Roz
16 January 2025Join us in welcoming Roz to HdK as our new Senior Project Manager.
Journal
Insights
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HdK’s predictions for digital marketing and website trends in 2025
20 December 2024As we head into 2025, the digital landscape is changing fast, offering new opportunities for arts and culture organisations to engage audiences online. From social media shifts to AI advancements, here are the key trends to watch in order to stay connected with your audience and manage your digital presence.
Education, Reflections
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5 things that age your website (and how to fix them)
28 November 2024Websites, like everything in the digital age, can age quickly. Outdated content, slow load times, and security vulnerabilities can hurt your online presence and drive visitors away. Check out our top tips to avoid these common issues and keep your website fresh, fast, and secure.
Education
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Going viral on social media: The good, the bad, and the cucumber shortages
19 November 2024In the age of TikTok and short form content, everybody wants to go viral. Virality often seems like a quick trip to success, but unfortunately it's not quite that simple. Read on to discover the ins and outs of leveraging viral content into permanent results for your organisation.
Reflections
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6 quick tips to make your short form content more accessible
13 November 2024Short form video content is everywhere - largely thanks to the rise of TikTok. Since then, platforms such as Instagram, Youtube, Facebook and even LinkedIn have adopted their own short form content features. With this content quickly dominating the social media space, how have accessibility features kept up? Read our top 6 tips for creating accessible social media content below.
Education
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Improving your website user journey – tips for arts and culture organisations
9 October 2024Discover how a user-centred approach can transform your website into an engaging digital experience. This blog explores key strategies like audience segmentation and user journey planning, sharing insights from a recent webinar to help you create seamless pathways that meet your visitors' needs.
Education
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From zero to hero: How we improved our website carbon rating from a D to an A
4 September 2024Following our two webinars on digital sustainability, we were inspired to lead by example and optimise our own website. Ben walks you through the steps we took and the significant improvements we achieved.
Education, Journal
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Making your website accessible to everyone: An essential guide
18 June 2024Website accessibility is about ensuring everyone can access and interact with your digital content, regardless of their abilities or the technology they use. As technology evolves, so do the possibilities for your website, making accessibility an ongoing effort.
Education
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SEO in the AI era: Controlling the controllables
14 June 2024Welcome to the AI era, where a great deal in the technological world is about to change – and relatively quickly. In the face of this, should you change your approach to SEO?
Education
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Fond memories from AMA conferences
10 June 2024Hans remembers some personal stories from AMA conferences from the past.
Journal
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Is your website running on fumes? Give it an MOT!
25 March 2024Websites are like cars. They take us places, help us connect with people, and showcase what we're all about. But just like a car, if you don't give your website a regular MOT it can start sputtering and coughing.
Journal
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HdK officially certified as a B Corp™
25 March 2024B Corps™ are businesses that are held to the highest standards of social and environmental responsibility, transparency, and accountability. It's not just about saying you care, it's about proving it through rigorous assessments and ongoing commitments.
Journal