SEO in the AI era: Controlling the controllables
14 June 2024Welcome to the AI era, where a great deal in the technological world is about to change – and relatively quickly. In the face of this, should you change your approach to SEO?
Education
Insights
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Fond memories from AMA conferences
10 June 2024Hans remembers some personal stories from AMA conferences from the past.
Journal
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Is your website running on fumes? Give it an MOT!
25 March 2024Websites are like cars. They take us places, help us connect with people, and showcase what we're all about. But just like a car, if you don't give your website a regular MOT it can start sputtering and coughing.
Journal
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HdK officially certified as a B Corp™
25 March 2024B Corps™ are businesses that are held to the highest standards of social and environmental responsibility, transparency, and accountability. It's not just about saying you care, it's about proving it through rigorous assessments and ongoing commitments.
Journal
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HdK celebrates 20 years of innovation in arts marketing
25 March 2024Hans looks back at 20 years of innovation in arts marketing as HdK celebrates a major milestone.
Journal
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Empowering your users and keeping Google happy: Introducing CookieYes
24 March 2024Do your visitors mind if their data is used to improve the website experience? Google Consent Mode V2 (GCM v2) is going to have an impact on you manage that information. HdK have done the research and have found a solution that we're offering to our clients.
Education
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5 tips digital marketers can learn from Taylor Swift’s strategy
20 March 2024This blog post looks into how Taylor Swift leverages social media to build relationships with her dedicated audience over two decades.
Reflections
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How to enhance your arts organisation’s digital marketing with AI
5 March 2024This blog post looks into how marketing professionals can use artificial intelligence (AI) to simplify daily activities and provides tips and tricks on how to best use this technology.
Reflections
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Understanding website security and how to protect your site
15 January 2024Website security is an important aspect of maintaining a strong online presence, and understanding how vulnerabilities arise and how to protect against them can help keep your site safe and running smoothly.
Education
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When geography meets digital marketing at HDK
12 December 2023We consider the overlap between Geography and Digital Marketing when two students from Oaklands School pay us a visit.
Journal
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From entertainment to enterprise: Tips for hosting successful virtual events
23 November 2023It’s no secret that the live arts industry suffered during the pandemic. To make up for these losses, many artists turned to virtual events. While many of our pandemic-era changes have returned to normal, ticketed virtual events have stuck around. So, from company webinars to video game concerts, how can we take advantage of this new territory?
Education
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From London’s East End to New York’s East Side: The parallel paths of art and culture
15 November 2023In late October 2023 Hans visited New York to meet with HdK client Movement Research at absorb some arts and culture. In this blog post, Hans reflects on his trip.
Journal