Do your visitors mind if their data is used to improve the website experience? Google Consent Mode V2 (GCM v2) is going to have an impact on you manage that information. HdK have done the research and have found a solution that we're offering to our clients.
This blog post looks into how Taylor Swift leverages social media to build relationships with her dedicated audience over two decades.
This blog post looks into how marketing professionals can use artificial intelligence (AI) to simplify daily activities and provides tips and tricks on how to best use this technology.
Website security is an important aspect of maintaining a strong online presence, and understanding how vulnerabilities arise and how to protect against them can help keep your site safe and running smoothly.
We consider the overlap between Geography and Digital Marketing when two students from Oaklands School pay us a visit.
It’s no secret that the live arts industry suffered during the pandemic. To make up for these losses, many artists turned to virtual events. While many of our pandemic-era changes have returned to normal, ticketed virtual events have stuck around. So, from company webinars to video game concerts, how can we take advantage of this new territory?
In late October 2023 Hans visited New York to meet with HdK client Movement Research at absorb some arts and culture. In this blog post, Hans reflects on his trip.
Have you noticed a flurry of invites to join Broadcast Channels in your Instagram DMs? Us too. Here’s what we know so far about Meta’s new one-way chat.
As we move into ‘cosy season’ it feels timely to reflect on the whirlwind of a summer that the entertainment and culture industry had this year. With the release of Greta Gerwig’s highly anticipated Barbie, Beyoncé's glittering Renaissance tour and Taylor Swift’s Super Bowl style Eras tour - it’s safe to say that 2023 really was a 'hot girl summer', turning up the heat on the economy too.
Over the last decade, Corporate Sustainability Responsibility (CSR) has been on the rise. Alongside that, digital marketing and technology has rapidly advanced making it increasingly easy for consumers to track corporate activity. Although we are not experts in CSR, we are well informed on marketing endeavours and believe that arts organisations should take initiative and utilise digital marketing to communicate their CSR practices.
With 810 million members worldwide, and counting, LinkedIn has become the most powerful professional network for organisations to connect with potential employees, visitors and partners. To help you make the most of the platform, we’ve summarised LinkedIn’s latest advice on how the algorithm works.
This week Twitter has officially been rebranded to "X". Here's everything you need to know about the recent changes to Twitter.
