This blog post explores the topic of influencer marketing for the arts and provides some practical tips on how to get started, with case studies from Barbican and Tate.
Meta just released their newest platform, Threads, and here is everything you need to know.
Zero-party data, a term coined in 2020 by Forrester Research, is defined as “data that a customer intentionally and proactively shares with a brand.” As privacy regulations snub marketer’s main sources of consumer intel left and right, zero-party data is becoming more valuable than ever.
Universal Analytics (UA) changed to Google Analytics 4 (GA4) in July 2023. Learn how to customise your GA4 to make the most of the switch.
We are moving towards a more environmentally friendly world and it has become crucial to implement changes not only in the physical realm, but also in the virtual realm. So, how do we make websites environmentally friendly?
“Essential for some, useful for all’ - W3C
Instagram is always evolving to suit the needs and behaviours of its users, and because humans are ever-changing and ever-demanding, these updates just keep on coming. It’s important to stay in the loop as much as possible in order to keep up with your competitors and make your content go further.
Resources for the Metaverse
To celebrate Women’s History Month 2023, we’ve put together a selection of some of our favourite women who have contributed to the arts. While this list is in the spirit of Women’s History Month, these women inspire us year round and for many of us, have been life-long influential figures.
The real trick in life is to turn hindsight into foresight that reveals insight wrote Robin Sharma. When we navigate the maze of emerging technologies it's useful to have a template to help see beyond the hype.
As TikTok becomes a more widely used social media platform, it has grown to include a business service for organisations to effectively and creatively promote their products and services through short form videos.
An inside look into Facebook's recently released paid social media scheduling platform and why arts and culture organisations should be taking full advantage of what it has to offer.
