What we know so far about Meta’s Broadcast Channels
20 October 2023Have you noticed a flurry of invites to join Broadcast Channels in your Instagram DMs? Us too. Here’s what we know so far about Meta’s new one-way chat.
Education, News
Insights
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Girl math to get behind: How female purchasing power took hold of the economy this summer and what marketers can learn from it
5 October 2023As we move into ‘cosy season’ it feels timely to reflect on the whirlwind of a summer that the entertainment and culture industry had this year. With the release of Greta Gerwig’s highly anticipated Barbie, Beyoncé's glittering Renaissance tour and Taylor Swift’s Super Bowl style Eras tour - it’s safe to say that 2023 really was a 'hot girl summer', turning up the heat on the economy too.
Reflections
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How arts organisations can use digital marketing to communicate their Corporate Social Responsibility
4 September 2023Over the last decade, Corporate Sustainability Responsibility (CSR) has been on the rise. Alongside that, digital marketing and technology has rapidly advanced making it increasingly easy for consumers to track corporate activity. Although we are not experts in CSR, we are well informed on marketing endeavours and believe that arts organisations should take initiative and utilise digital marketing to communicate their CSR practices.
Reflections
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Making the most of LinkedIn: How to conquer the algorithm in 2023
3 August 2023With 810 million members worldwide, and counting, LinkedIn has become the most powerful professional network for organisations to connect with potential employees, visitors and partners. To help you make the most of the platform, we’ve summarised LinkedIn’s latest advice on how the algorithm works.
Education
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What’s going on with Twitter?
27 July 2023This week Twitter has officially been rebranded to "X". Here's everything you need to know about the recent changes to Twitter.
News, Reflections
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How to leverage the power of influencer marketing as an arts organisation
24 July 2023This blog post explores the topic of influencer marketing for the arts and provides some practical tips on how to get started, with case studies from Barbican and Tate.
Education
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What you need to know about Meta’s Threads
13 July 2023Meta just released their newest platform, Threads, and here is everything you need to know.
Education, News
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How is zero-party data changing brands’ relationships with consumers?
6 July 2023Zero-party data, a term coined in 2020 by Forrester Research, is defined as “data that a customer intentionally and proactively shares with a brand.” As privacy regulations snub marketer’s main sources of consumer intel left and right, zero-party data is becoming more valuable than ever.
Education
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Everything you need to know about GA4
5 July 2023Universal Analytics (UA) changed to Google Analytics 4 (GA4) in July 2023. Learn how to customise your GA4 to make the most of the switch.
Education
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Is my website environmentally friendly?
14 June 2023We are moving towards a more environmentally friendly world and it has become crucial to implement changes not only in the physical realm, but also in the virtual realm. So, how do we make websites environmentally friendly?
Education
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How to meet website accessibility guidelines in 2023
18 May 2023“Essential for some, useful for all’ - W3C
Education
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Five Instagram features you might have missed
17 April 2023Instagram is always evolving to suit the needs and behaviours of its users, and because humans are ever-changing and ever-demanding, these updates just keep on coming. It’s important to stay in the loop as much as possible in order to keep up with your competitors and make your content go further.
Education