What’s going on with Twitter?
27 July 2023This week Twitter has officially been rebranded to "X". Here's everything you need to know about the recent changes to Twitter.
News, Reflections
Insights
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How to leverage the power of influencer marketing as an arts organisation
24 July 2023This blog post explores the topic of influencer marketing for the arts and provides some practical tips on how to get started, with case studies from Barbican and Tate.
Education
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What you need to know about Meta’s Threads
13 July 2023Meta just released their newest platform, Threads, and here is everything you need to know.
Education, News
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How is zero-party data changing brands’ relationships with consumers?
6 July 2023Zero-party data, a term coined in 2020 by Forrester Research, is defined as “data that a customer intentionally and proactively shares with a brand.” As privacy regulations snub marketer’s main sources of consumer intel left and right, zero-party data is becoming more valuable than ever.
Education
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Everything you need to know about GA4
5 July 2023Universal Analytics (UA) changed to Google Analytics 4 (GA4) in July 2023. Learn how to customise your GA4 to make the most of the switch.
Education
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Is my website environmentally friendly?
14 June 2023We are moving towards a more environmentally friendly world and it has become crucial to implement changes not only in the physical realm, but also in the virtual realm. So, how do we make websites environmentally friendly?
Education
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How to meet website accessibility guidelines in 2023
18 May 2023“Essential for some, useful for all’ - W3C
Education
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Five Instagram features you might have missed
17 April 2023Instagram is always evolving to suit the needs and behaviours of its users, and because humans are ever-changing and ever-demanding, these updates just keep on coming. It’s important to stay in the loop as much as possible in order to keep up with your competitors and make your content go further.
Education
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Return to the Metaverse
27 March 2023Resources for the Metaverse
Reflections
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Eight inspiring women in the arts, chosen by the women of HdK
22 March 2023To celebrate Women’s History Month 2023, we’ve put together a selection of some of our favourite women who have contributed to the arts. While this list is in the spirit of Women’s History Month, these women inspire us year round and for many of us, have been life-long influential figures.
Journal, Reflections
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Gartner Hype Cycle – the trend of trends
26 February 2023The real trick in life is to turn hindsight into foresight that reveals insight wrote Robin Sharma. When we navigate the maze of emerging technologies it's useful to have a template to help see beyond the hype.
Education
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An Inside Look into TikTok for Business
29 September 2022As TikTok becomes a more widely used social media platform, it has grown to include a business service for organisations to effectively and creatively promote their products and services through short form videos.
Education