AI is changing not just internal workflows, but how audiences discover and interact with digital experiences. In our latest webinar, we explored practical AI tools for websites alongside bigger questions around accessibility, discoverability, governance and future audience expectations for arts and culture organisations.
We're celebrating a new brand for HDK, shaped by more than 20 years working alongside arts and culture organisations. We asked the team to reflect on what the rebrand means to them and where it takes us next.
We’re inviting arts, culture and heritage professionals to take part in our third annual AI survey. Help us build a clearer picture of how AI is being used in marketing and get the full report in return.
How can you ensure your website work is paying off? Here's what you should know about measuring website analytics, according to HdK's experts.
A reflective look at how artists, organisations and cultural events are using creativity to raise awareness and inspire action on the climate crisis.
Physical art experiences are irreplaceable, and effective digital campaigns can show audiences why.
Join us in welcoming John to HdK as our new Web Support Manager.
From £10k to £100k+, website budgets in the cultural sector vary widely. We look at why, and what different levels of spend typically mean in practice.
Hans visited the British Library exhibition: Secret Maps. One map in particular caught his attention.
Every year, the HdK team comes together in the final webinar of the year to share their insights, trends and predictions for the year ahead in digital marketing. Here’s what we said for 2026.
At HdK, we are continually looking for ways to improve our services and the delivery of our services. As such, we are pleased to share our revised Service Level Agreement (SLA) for 2026.
Marketing, at its heart, is a creative art form. When we treat it that way, we unlock new ideas, new audiences and new ways to connect.
