The challenge
Gordon & Co’s online presence was spread across three separate websites – the main site and two subsidiaries. This created several challenges:
- A fragmented user experience, making it harder for clients to navigate their services.
- A lack of brand cohesion across their different offerings.
- An outdated visual identity that no longer reflected the brokerage’s expertise and specialism.
- A website that needed to integrate essential functionality such as contact forms, policy application forms, and a payment gateway.
- A back-end system that required updating to allow the team to manage content easily.
Gordon & Co needed a digital presence that would unify their offering, elevate their brand, and create a more seamless experience for their clients
The solution
HdK worked closely with Gordon & Co to design a modern brand identity and develop a user-friendly, fully integrated website. Our approach included:
- A new visual identity that modernised the look and feel to align with their reputation in the theatrical and entertainment insurance sector.
- Website consolidation – merging their main and subsidiary websites into a single, cohesive platform that clearly showcases all of their insurance services.
- Custom WordPress development, allowing the Gordon & Co team to manage their own content with ease while ensuring the site remains flexible and scalable for future growth.
- Enhanced user experience – through site mapping, we ensured clients could easily find the information they needed.
- Functionality improvements, including integrating contact forms, policy application forms, and a payment gateway to streamline client interactions and reduce administrative tasks.
- SEO best practices to help Gordon & Co improve their search rankings and increase their online visibility.
The results
The new website and brand identity have transformed Gordon & Co’s online presence. Key outcomes include:
- A single, unified website that showcases all of Gordon & Co’s insurance offerings in one central location.
- A modernised brand identity, rolled out across the website and stationery, reinforcing their reputation in the industry.
- A more intuitive and engaging user experience, making it easier for clients to navigate and access key services.
- Streamlined functionality, reducing manual processes and improving efficiency for both clients and the internal team.
- Stronger SEO foundations, setting them up for improved search engine rankings and higher online visibility.
- A flexible, future-proofed website, ensuring Gordon & Co can continue evolving their digital presence over time.
