Branding and Logo
Working from the clients brief we developed a new logo design and branding for Guildways. Unlike their sister company Lovetts, which has a more legal profile, Guildways is aimed at a consumer market. In this way, we wanted to ensure that their logo reflected a more personal and approachable style.
We incorporated key requirements from the client into our logo designs, such as the colour amber and from this we developed a logo reminiscent of the amber of traffic lights.
We also included a distinctive mark in the logo lock-up, which is especially useful when transferring the logo to other digital marketing platforms, such as social media.
Website Design and CRM
We’ve worked with the Guildways team previously on the Lovetts website. For both websites, we helped our client integrate a fully-functional customer relationship management (CRM) system, which collects website visitor data through various sign ups and downloadable forms. The Mautic CRM is easy-to-use and efficient, and the Guildways team uses it to contact and keep track of prospective and existing clients.
HdK made sure that the CRM integration was customised to the client’s needs and included their new distinctive branding. We did end-to-end testing to ensure the system worked smoothly before handing over the keys to Guildways for them to add the finishing touches.