In late October 2023 Hans visited New York to meet with HdK client Movement Research at absorb some arts and culture. In this blog post, Hans reflects on his trip.
Have you noticed a flurry of invites to join Broadcast Channels in your Instagram DMs? Us too. Here’s what we know so far about Meta’s new one-way chat.
As we move into ‘cosy season’ it feels timely to reflect on the whirlwind of a summer that the entertainment and culture industry had this year. With the release of Greta Gerwig’s highly anticipated Barbie, Beyoncé's glittering Renaissance tour and Taylor Swift’s Super Bowl style Eras tour - it’s safe to say that 2023 really was a 'hot girl summer', turning up the heat on the economy too.
Over the last decade, Corporate Sustainability Responsibility (CSR) has been on the rise. Alongside that, digital marketing and technology has rapidly advanced making it increasingly easy for consumers to track corporate activity. Although we are not experts in CSR, we are well informed on marketing endeavours and believe that arts organisations should take initiative and utilise digital marketing to communicate their CSR practices.
With 810 million members worldwide, and counting, LinkedIn has become the most powerful professional network for organisations to connect with potential employees, visitors and partners. To help you make the most of the platform, we’ve summarised LinkedIn’s latest advice on how the algorithm works.
This week Twitter has officially been rebranded to "X". Here's everything you need to know about the recent changes to Twitter.
This blog post explores the topic of influencer marketing for the arts and provides some practical tips on how to get started, with case studies from Barbican and Tate.
Meta just released their newest platform, Threads, and here is everything you need to know.
Zero-party data, a term coined in 2020 by Forrester Research, is defined as “data that a customer intentionally and proactively shares with a brand.” As privacy regulations snub marketer’s main sources of consumer intel left and right, zero-party data is becoming more valuable than ever.
Universal Analytics (UA) changed to Google Analytics 4 (GA4) in July 2023. Learn how to customise your GA4 to make the most of the switch.
We are moving towards a more environmentally friendly world and it has become crucial to implement changes not only in the physical realm, but also in the virtual realm. So, how do we make websites environmentally friendly?
“Essential for some, useful for all’ - W3C
Instagram is always evolving to suit the needs and behaviours of its users, and because humans are ever-changing and ever-demanding, these updates just keep on coming. It’s important to stay in the loop as much as possible in order to keep up with your competitors and make your content go further.
Resources for the Metaverse
This post explains why we structure our website hosting packages and walks you through our sustainable, powerful and secure hosting package options.
To celebrate Women’s History Month 2023, we’ve put together a selection of some of our favourite women who have contributed to the arts. While this list is in the spirit of Women’s History Month, these women inspire us year round and for many of us, have been life-long influential figures.
The real trick in life is to turn hindsight into foresight that reveals insight wrote Robin Sharma. When we navigate the maze of emerging technologies it's useful to have a template to help see beyond the hype.
As TikTok becomes a more widely used social media platform, it has grown to include a business service for organisations to effectively and creatively promote their products and services through short form videos.
An inside look into Facebook's recently released paid social media scheduling platform and why arts and culture organisations should be taking full advantage of what it has to offer.
Are you looking for a way to expand your network of clients or want to boost your digital marketing? Social media influencers are a great asset to an organisation's marketing strategy.
“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn. ” - Alvin Toffler
The concept of the Metaverse has been buzzing around for some time now. With AR and VR technologies quickly developing, what does the Metaverse mean, and how it is evolving today?
This blog outlines how you can utilise SEO techniques so that you can best capture your audiences and increase engagement.
A transcript of the Q&A session from our most popular webinar to date.
What if Neurodiversity was the default in web development? In this blog post, we’ll talk through what cognitive diversity is, what key changes you can make to ensure your website is more accessible, and what we can all be doing to make Neurodiversity the default when building websites.
We've seen a recent rise in the presence of ‘site-builders’. In this blog post, we compare site-builders with Wordpress, allowing you to decide which one is for you.
Collaboration is key to effective digital marketing. Here's how to get started with your own outreach programme.
Without getting technical, we explain why your website is in safe hands with us.
Join us in welcoming Victoria, our new Web Support Assistant to HdK.
James Seabright, Producer at Seabright productions, spoke to HdK about radio, theatre, and how his company has responded to the pandemic.