Return to the Metaverse

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Voyage to the Metaverse


People say that the best way to predict the future is to invent it. This was the starting point for our AMA presentation ‘Voyage to the Metaverse’, Birmingham, AMA Conference 2022.

In March 2023, Jannick and Hans return to the Metaverse to see how things have moved as part of HdK’s webinar series.

Below are some of the resources from both the AMA conference and the 2023 webinar. You can download resources to accompany the presentation. All resources stand up on their own so even if you missed the presentation, you will find these resources helpful.

For more on the Home X case study, visit


Birmingham Royal Ballet explores immersive technologies: full interview with Tom Rogers, Digital Creative Producer: March 2023

Metaverse and the Arts - interviews with a few of HdK's clients. July 2022

RSC - The Dream


Survey Report

We asked over 100 Arts Marketing practitioners what they thought about the Metaverse in May 2022.  Asking questions like ‘what impact will the Metaverse have in the arts?’, ‘what do you imagine will be the benefit of the Metaverse’. We share the results and feedback in this PDF download.  Download the Survey report




Follow in HdK’s steps in their voyage to the Metaverse. This checklist shares the route we embarked on to immerse ourselves in all things Metaverse from background research, preparing and planning to a number of test runs. Download the Checklist



Metaverse Marketing

We asked the audience at the AMA Conference 2022 to discuss how they would envisage the Metaverse working in the arts and what might the advantages and challenges look like? We share their perspectives in this PDF download.
Download Marketing in The Metaverse

  • "The next platform & medium will be even more immersive and embodied on Internet where you're in the experience, not just looking at it. We call this the metaverse,"

  • “People don't understand NFTs, Metaverse, and crypto today the same way they didn't understand online shopping in the 1995”

  • “The technology will be so good it will be very hard for people to watch or consume something that has not in some sense been tailored for them.”

  • “With the metaverse we are transitioning from viewing a 2D world looking at the Internet to living inside the Internet in a 3D world.”

  • “Think back to 2008, when the App Store went live. There was the initial round of apps and people looked at them and said, ‘this is not anything, mobile apps are not going to take off’. And then step by step things start to move. And it is sort of a curve, it was just exponential — and now you couldn’t imagine your life without apps. AR is like that. It will be that dramatic.”

  • “The metaverse is best understood as the shift of computing and interaction from a device in your pocket into a virtual simulation.”