People say that the best way to predict the future is to invent it. This was the starting point for our AMA presentation ‘Voyage to the Metaverse’, Birmingham, AMA Conference 2022.
In March 2023, Jannick and Hans return to the Metaverse to see how things have moved as part of HdK’s webinar series.
Below are some of the resources from both the AMA conference and the 2023 webinar. You can download resources to accompany the presentation. All resources stand up on their own so even if you missed the presentation, you will find these resources helpful.
For more on the Home X case study, visit www.homexvr.com.
We asked over 100 Arts Marketing practitioners what they thought about the Metaverse in May 2022. Asking questions like ‘what impact will the Metaverse have in the arts?’, ‘what do you imagine will be the benefit of the Metaverse’. We share the results and feedback in this PDF download. Download the Survey report
Follow in HdK’s steps in their voyage to the Metaverse. This checklist shares the route we embarked on to immerse ourselves in all things Metaverse from background research, preparing and planning to a number of test runs. Download the Checklist
We asked the audience at the AMA Conference 2022 to discuss how they would envisage the Metaverse working in the arts and what might the advantages and challenges look like? We share their perspectives in this PDF download.
Download Marketing in The Metaverse
"The next platform & medium will be even more immersive and embodied on Internet where you're in the experience, not just looking at it. We call this the metaverse,"
“People don't understand NFTs, Metaverse, and crypto today the same way they didn't understand online shopping in the 1995”
“The technology will be so good it will be very hard for people to watch or consume something that has not in some sense been tailored for them.”
“With the metaverse we are transitioning from viewing a 2D world looking at the Internet to living inside the Internet in a 3D world.”
“Think back to 2008, when the App Store went live. There was the initial round of apps and people looked at them and said, ‘this is not anything, mobile apps are not going to take off’. And then step by step things start to move. And it is sort of a curve, it was just exponential — and now you couldn’t imagine your life without apps. AR is like that. It will be that dramatic.”
“The metaverse is best understood as the shift of computing and interaction from a device in your pocket into a virtual simulation.”
Metaverse update: How are arts and cultural organisations using the technology?30 March 2023, 10:30 am UK time
At the Arts Marketing Association (AMA) Conference in July 2022, HdK led a talk on ‘A Voyage into the Metaverse — how is the arts and cultural sector preparing for the future?’. In this session we revisited the topic, looking at what’s been happening in the space over the last nine months, and exploring how arts and cultural organisations are using the technology in 2023.
Gartner Hype Cycle – the trend of trendsPosted on
The real trick in life is to turn hindsight into foresight that reveals insight wrote Robin Sharma. When we navigate the maze of emerging technologies it's useful to have a template to help see beyond the hype.
A new frontier: the arts in the MetaversePosted on
“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn. ” - Alvin Toffler
A short introduction to the MetaversePosted on
The concept of the Metaverse has been buzzing around for some time now. With AR and VR technologies quickly developing, what does the Metaverse mean, and how it is evolving today?