HdK began by creating a TikTok strategy to direct their launch onto the platform. Combining a SWOT/PESTLE exercise, a peer analysis and industry research, we built a practical and actionable strategy for We The Curious to implement. HdK visited We The Curious at their temporary home before the venue re-opening to upskill their visitor facing team to get playful with TikTok. This included strategy sessions, filming tips and editing workshops.
Once launched onto the platform, HdK and We The Curious continued to work together on research and social listening, storyboarding for relevant science and space videos, developing content series and providing the various (and brilliant) in-house teams with feedback on content ideas and videos. We The Curious’ TikTok channel truly reflects the nature of the organisation. With curiosity at the heart, the team members have embraced creating and editing videos across a range of content strands, working collaboratively to get involved with digital marketing.
The result is an authentic and impactful channel, putting audiences first, and inviting users to join the conversation.