Belarus Free Theatre

Social Media
Digital Advertising

HdK supported Belarus Free Theatre in marketing their show, Dogs of Europe, at the Barbican Theatre in London. We built an organic social media campaign and delivered a reactive paid media campaign to support ticket sales.

Two mobile phones with BFT images, infront of red and orange graph lines

We worked with BFT initially to develop an organic digital marketing plan, supported by paid ads on Facebook Ads Manager and Google Ads, establishing three main target audiences. As the political situation developed in Ukraine, which signifcantly affected the Theatre, its members and had implications on the work itself, we adapted to offer more reactive support and to ensure the most appropriate marketing strategy. This included providing assets and social media captions to be used, adapted audiences, hashtags and optimised times to post, and a more reactive approach to paid media.