National Theatre of Scotland
Social Media Audit
Social Media
Consulting
National Theatre of Scotland is an innovative theatre company, ‘without walls’, that tours across the country on a mission to make extraordinary, relevant theatre by, with and for contemporary Scotland.
HdK delivered a social media audit for National Theatre Scotland. The audit included insights on the performance data from their numerous channels, benchmarking data from the wider industry and a peer review. We also provided recommendations such as creative content ideas and optimisation tips, as well as guidance around how to navigate the style of each platform and communicate effectively with audiences across all channels.