To establish a digital hub for the orchestra we created a dynamic website that established a space for the Bath Festival Orchestra to outline their social mission and message, as well as providing a platform for the classical music genre to be discovered and enjoyed by everyone. The website’s design is clear, modern and youthful, reflecting the orchestra’s open and inviting approach to classical music.
We were thrilled to be able to support the orchestra in developing their brand and logo. Working with the artistic director Peter Manning and team, we explored different themes that could be highlighted in their new logo design, from our discussions it was established that it was important for the logo to have a connection to Bath.
This was then transferred to the logo design by linking to Bath’s Roman legacy through the golden ratio motif carved in the circle mark. Our research showed that many composers such as Mozart, Beethoven and Bartok used the golden mean (also known as the Fibonacci sequence) to compose measure of music and structure their compositions. Therefore, this was a perfect way to relate, not only to the city, but also to classical music.
Social Media Campaign
To support Bath Festival Orchestra’s ultimate aim of reaching new audiences and connecting different areas of society with classical music, we were thrilled to be able to work on developing and carrying out their launch social media campaign. From establishing and optimising their social media channels, to developing a clear structure and plan for their social media content, which includes advertising spend. We have ensured that their social media messaging and content effectively supports the website, branding and overall goals for this new orchestra.
Social Media Video Content
To support the orchestra’s launch we also developed a series of short video content for social media. These short videos were designed to be used across the orchestra’s new social media platforms, helping to reach new audiences and establish Bath Festival Orchestra’s key messages on their digital platforms.
Working from original film content created by Foreign Body Productions, we developed a short trailer for the longer feature film, short clips of interview footage with the orchestra’s artistic director and leader and short clips of the rehearsal session. To ensure the short video’s were accessible to a wide range of audiences on social media, we included subtitles where necessary.