The future of social media for arts marketing
24 February 2026, 10:30 am UK timeWhat does the future of social media look like for arts and cultural organisations?
Marketing, Social Media
Supporting smarter digital work in arts and culture.
HDK hosts monthly webinars focused on digital marketing for arts and culture organisations. Each session mixes practical advice with wider sector thinking, with space for questions at the end.
Can't make it live? All our webinars are recorded and available to watch at any time.
For 2026, we’re also introducing live events, bringing industry peers and thought leaders from across the sector to share their experiences and discuss current trends.
Don’t miss out
Stay up to date with new webinars and events as they’re announced.
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In-house content creation: Making the most of your resources
24 June 2025, 10:30 am UK timeDuring this webinar, we shared some of our favourite tips and tools for in-house content creation on a budget.
Marketing, Social Media
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TikTok success stories, with special guests from arts, culture and heritage organisations
25 February 2025, 10:30 am UK timeIn this session, we heard from special guests from across the sector on what’s worked for them on TikTok - and what they’ve learned along the way.
Social Media
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Accessibility in a short form social media landscape
29 October 2024, 10:30 am UK timeIn this webinar, we chaired a panel with special guests from across the industry on the topic of maintaining accessibility in today's short-form social media landscape.
Bigger Picture, Social Media
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Going viral: The psychology of trends
25 April 2024, 3:30 pm UK timeIn this free webinar, we dived into the psychology behind trends, examples of trends in the arts and culture industry, and how to approach participating in trends.
Social Media
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Social (media) responsibility: The ethics of social media in 2024
30 January 2024, 10:30 am UK timeIn this free webinar, HdK chaired a panel discussion with special guest speakers from across the industry, exploring the topic of ethics in social media.
Bigger Picture, Social Media
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How to make short form video content as an arts organisation
26 September 2023, 10:30 am UK timeWhether on TikTok or Instagram reels, short form video is now a key part of the marketing make up. In this session, we explored how to make short form videos as an arts, cultural, heritage or non-profit organisation.
Social Media
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How to leverage the power of influencer marketing as an arts organisation
20 July 2023, 10:30 am UK timeInfluencer marketing can provide organisations with online results far greater than what can be achieved through their organic efforts. This session will look at a case study from an arts organisation using influencer marketing, and practical tips on implementation.
Social Media
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Copywriting for your organisation’s social media
27 June 2023, 10:30 am UK timeWriting for social media is an art unto itself - visual content, particularly video, holds far more weight than the written word now does, but how can you use copy to enhance the content you share and engage audiences in your campaigns? This session explored the art of copywriting for social media, organisational tone of voice and how you can apply it effectively to a variety of platforms.
Social Media
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Accessible social media: What can you be doing?
25 April 2023, 10:30 am UK timeHdK recently carried out a number of surveys on the topics our webinar attendees would be interested in learning more about, and accessibility on social media was highly requested in each of them. It's great to know our audience - all professionals working in arts, cultural and heritage organisations - are prioritising accessibility in their work, and this session aimed to provide practical advice on making your social media presence more accessible.
Bigger Picture, Social Media
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TikTok update: How to use the platform as an arts organisation
24 January 2023, 10:30 am UK timeWith our TikTok webinars being our best attended sessions to date and many arts and cultural organisations now experimenting with the platform, this session provided an opportunity to check in and tweak your TikTok strategy for 2023.
Social Media