Writing for social media is an art unto itself - visual content, particularly video, holds far more weight than the written word now does, but how can you use copy to enhance the content you share and engage audiences in your campaigns? This session explored the art of copywriting for social media, organisational tone of voice and how you can apply it effectively to a variety of platforms.
In this free webinar on Tuesday 27 June 2023 at 10:30am UK time, we discussed:
- Key copywriting principles
- The role of the written word on social media
- Carving out your organisation’s voice
- Copywriting for different social media platforms
Throughout the webinar, we welcomed questions and comments from participants and included a dedicated Q&A session at the end of the webinar.