With design and accessibility at the core of the project, HdK created a welcoming, clean and sophisticated website with effortless user-journeys that reflects the theatre company’s artistry.
We worked to ensure the website served multiple purposes across varying aspects of the theatre’s organisation, from promoting shows, to housing a repository for resources, generating donations and building relationships with commissioners and funders.
We also provided an integration with Mailchimp that allows users to subscribe to the mailing list via a form which gives users membership access as well as exclusive content. This feature generates engagement with Theatre Rites’ audiences while gathering more insights into their audiences areas of interest.
HdK provided a complete redesign of the existing site, featuring a new vibrant colour palette of pink, purple, orange, and blue. The design was created to be elegant while matching the youthful energy of Theatre Rites’ productions.