Launched by Rambert in 2019, Rambert Plus was created to connect with and engage audiences via a self-sustaining digital platform. In 2022 HdK began working with Rambert to rebuild and refine Rambert Plus, using sophisticated technologies to develop the platform into a fully established digital product.
Rambert’s vision was to engage audiences from the comfort of their own home, making the company accessible beyond performances and in-person classes. This meant the behaviour and user journey for this website was extremely important so HdK worked to ensure the platform would support and blend into the lifestyle of its members.
HdK provided a custom integration with Patronbase to allow for business wide usage of the platform as well as supplying valuable reporting.
HdK also re-designed the platform using Rambert’s existing design guidelines created by Tom Hingtson who produced the company’s recent rebrand. This collaborative approach created a visually daring and active design, bonded with the platform’s functionality.
Rambert Plus was launched during the company’s national tour of Peaky Blinders: The Redemption of Thomas Shelby, attracting Rambert’s most devoted audiences.