The Garden Museum is Britain’s only museum dedicated to the art, history, and design of gardens. Through exhibitions, events, festivals, and community projects, it tells the stories of people, plants, and gardens to inspire creativity and wellbeing for all.
The new website sits at the heart of the museum’s wider digital transformation, designed to bring those stories to life and reach a broader audience.
Main photo: Ollie Tomlinson
The previous website was built before Covid and struggled to keep pace with the museum’s growing ambitions. Ticket demand had outgrown what the site could handle, and there was a clear opportunity to develop the museum’s digital offer: online events and films, a stronger retail presence, and better CRM capabilities.
The new site needed to build awareness beyond existing visitors, drive both physical and digital engagement and grow revenue across multiple income streams.
We worked closely with the Garden Museum team to design a site shaped around how people actually explore the museum. Collaborative workshops helped define the structure and key user journeys, keeping audience needs at the centre of every decision.
The site integrates with DigiTickets and Shopify, pulling in event and ticket data automatically to reduce admin for the team. Sustainability was a priority throughout the build. The new site is significantly lighter than its predecessor, with a carbon reader embedded on every page so the museum can track and demonstrate its environmental impact.
Discovery workshops to define site structure and user journeys
Integration with DigiTickets for automated event and ticketing data
Shopify integration for retail
Accessibility and sustainability considered throughout design and build
Carbon reader embedded on every page to measure environmental impact
The numbers tell a clear story. Comparing the first quarter of 2026 with the same period in 2025, total users grew by 75% from 67,487 to 118,273, and sessions increased by 57% from 122,778 to 193,057. Engagement rate rose from 80% to 95%.
DigiTickets integration
Event and ticket data pulls through automatically, reducing manual admin and keeping the site up to date.
Shopify
A fully integrated shop brings the museum’s retail offer into the main site experience.
Digital events & films
The site is built to support the museum’s growing programme of online content, extending its reach beyond the physical venue.
Carbon reader
Embedded on every page, giving the museum live visibility of its website’s environmental footprint.
A huge thank you for all your hard work designing and building our beautiful new site. Really pleased with what we've built and excited for this next stage for the museum.
