Rambert’s vision for this project was a newly designed website to convey the new Rambert brand with streamlined information and content. To achieve this, HdK built upon previous work with Rambert, focusing heavily on revamping visual design and user experience.
HdK previously rebuilt and refined Rambert’s digital platform, Rambert Plus, using existing design guidelines created by Hingston Studio who led Rambert’s rebrand. Employing this collaborative approach fostered a combination of functionality and daring visual design, resulting in a fully established digital platform.
For Rambert’s main website, HdK followed the same principle of rolling out Hingston Studio’s branding into a new design system to create an eye-catching website that is easily navigable and adaptable.
Throughout the process, HdK worked closely with Rambert to redefine user journeys so we could create a flexible website with streamlined content to allow users to find what they’re looking for in an easier way.
HdK’s efforts prioritised user experience for Rambert’s fanbase, offering spaces to book tickets for shows and on-site classes, as well as opportunities to participate in community activities.
In addition, HdK provided Rambert with a space to showcase and promote Rambert works (the first dedicated dance sector workspace in London) as well as their studios for hire.
HdK also added a custom integration with Patronbase, allowing Rambert to capture data from all of their sites in one central location.
Rambert Classroom
HdK also used Hingston Studio’s design guidelines when rebuilding the website for Rambert Classroom, Rambert’s new digital platform for GCSE, BTEC and A Level Dance.
Implementing this collaborative design approach once again allowed HdK to bring sleek design and streamlined content together for Rambert Classroom’s new website.