Before Tom launched MySpace and before Facebook was even a glimmer in Mark Zuckerburg’s eye, viral internet trends had already begun – in the form of GIFs, urban legends and even ‘curses’ sent as email attachments. And owing to the internet’s seemingly limitless reach, these trends had the capacity to gain traction at a rate never before seen.
Fast forward to 2024 and, though viral content may look very different today – we’re looking at you, TikTok – the opportunities for creating a trend, are endless. But what is it that makes a trend? And how can we use this to harness the power of virality in the content we create?
In this session, on Thursday 25th April at 3:30pm UK time, we explored:
- The psychology of trends and why we respond the way we do to viral content
- What makes a trend
- Some arts and cultural industry case studies
- How not to participate in a trend
Throughout the webinar, we welcomed questions from participants to ensure you were able to get the best possible information for you and your organisation. We also included a dedicated Q&A session at the end of the webinar.