To support Walk with Amal’s UK campaign, HdK delivered digital ads to increase awareness of the project. We used Facebook Ads Manager and Ad Center to set up Instagram-specific ads and boosted posts to attract new visitors to the profile, where content was shared by The Walk’s in-house social media team.
We established a number of target audiences at the beginning of the campaign, which were then developed as we observed how they responded to ads to optimise ad performance. Through the campaign, we achieved over 2.7M impressions, 18,600 link clicks and over 30,000 new Instagram followers.