Artis is a creative learning charity that enables children to sing, act, and dance their curriculum. On a mission to nurture creativity in every child and shape a thriving society, Artis has a profound effect on children’s wellbeing by prioritising the arts throughout learning.
HDK had supported Artis’s previous website for a number of years. When the time came for a fresh start, it was an opportunity to design something entirely new.
Artis needed a website that could do several things at once: raise awareness of their work, drive donations, support enquiries, and give their audience easy access to a growing library of resources. Their previous site had served them well but had been adapted over time rather than purpose-built. A new brand identity created by Brandpie gave HDK a clean brief to work from.
The site was built to be easy to update, with dedicated spaces for events, news, and calls to action around donations, enquiries, and brochure downloads.
A central part of the brief was making it easier for Artis to communicate the impact of their work and make donating feel straightforward and meaningful. We built two interactive tools to support this: an impact calculator, where visitors can enter a donation amount and see exactly what it means for Artis, and a support slider, showing how different monthly contributions translate into children reached. Both tools keep the focus on impact rather than asking for money in the abstract.
The resource section was built to handle a large volume of downloadable content, with filtering by age and theme so users can find what they need quickly. Before downloading, users are invited to share their contact details, with the whole process integrated directly with Artis’s Mailchimp system to support ongoing communications beyond the website.
Full website design and build using Brandpie’s new brand guidelines
Simplified sitemap and streamlined user journeys developed collaboratively with the Artis team
Dedicated spaces for events, news, donations, enquiries, and brochure downloads
Interactive impact calculator and support slider to communicate donation impact
Extensive resource section with filtering by age and theme
Mailchimp integration for contact capture and audience communications
The new website gives Artis a platform that reflects the ambition and warmth of their work. It is easier to navigate, easier to update, and better equipped to turn interest into action, whether that means downloading a resource, making a donation, or getting in touch.
Impact calculator
An interactive tool where visitors can enter a donation amount and see exactly how their contribution benefits Artis, making the case for giving in a clear and tangible way.
Support slider
A visual tool showing how different monthly donation amounts translate into children reached, encouraging supporters to give regularly.
Resource library
A large, filterable library of downloadable content tagged by age and theme, integrated with Mailchimp to capture contact details at the point of download.
Mailchimp integration
Contact details captured through the resource library feed directly into Artis’s Mailchimp system, supporting audience communications beyond the website.
Content management
Easy-to-update spaces for events, news, and key calls to action, giving the Artis team full control over their content day to day.
