Music Managers Forum were in need of a user friendly website that worked for their members, allowing them to focus on what they do best. HdK built the new website following MMF’s three pillars of values: Educate, Advocate and Innovate.
With these pillars at the core of the project, we created dedicated areas for members with tiered levels of user access for events and resources. The members directory was upgraded with an elastic search function to allow users to search for contacts via location, music genre, artists managed and more. The key for this web build was enabling the site to be as customisable as possible, allowing MMF to publish content freely while being able to control who has access to it, such as events, resources, associates information etc.
The design process was crucial to improve the website’s navigation and user experience. Following MMF’s established brand guidelines of bold pink, purple, orange and black, a vivid and contemporary look was created. HdK designed the website to be engaging, interactive and intuitive. We also used the design to highlight areas of MMF’s offering which needed support, such as their books for sale.
Through a combination of fresh design and expert functionality, MMF members can get the most out of their new online hub.