Before the event, we developed a countdown holding page on the new Create Day website to help build excitement and anticipation for the event. On the day of the event, the website became the hub of activity, as it hosted the online event from creators around the world, updating with new video content from across the globe every hour across a 24-hour period. As Create Day was a global event, we wanted to clearly showcase that creative content was being fed in from across the world. Therefore, we added an interactive map as a central feature of the website, which highlighted the times that content from different continents would be available.
Create Day presented a mixture of both live and pre-recorded content. Therefore, we also created a page on the website to hold the livestream content from both YouTube and Vimeo channels. This automatically update when a live was scheduled and would present holding page in between live events.
Across the day of the event the website was the central area for audiences to access content, therefore through our clear design and format it was easy for audiences to navigate the website and find the content efficiently.
Social Media and Outreach
Create Day showcased a wealth of create content from different companies, organisations and individuals from across the globe. To help build up to the event and shine a light on some of the partners and content that would be available we developed a social media campaign and advertising campaign. As Create Day was a new initiative we wanted to build audiences across social media platforms, encouraging engagement and click throughs to the website. To support the social media plan, we also ran an outreach process where we contacted key partners and those participating, encouraging them to also share content across their social media platforms so that we could reach a wider audience.