Zero-party data, a term coined in 2020 by Forrester Research, is defined as “data that a customer intentionally and proactively shares with a brand.” As privacy regulations snub marketer’s main sources of consumer intel left and right, zero-party data is becoming more valuable than ever.
Universal Analytics (UA) changed to Google Analytics 4 (GA4) in July 2023. Learn how to customise your GA4 to make the most of the switch.
We are moving towards a more environmentally friendly world and it has become crucial to implement changes not only in the physical realm, but also in the virtual realm. So, how do we make websites environmentally friendly?
“Essential for some, useful for all’ - W3C
Instagram is always evolving to suit the needs and behaviours of its users, and because humans are ever-changing and ever-demanding, these updates just keep on coming. It’s important to stay in the loop as much as possible in order to keep up with your competitors and make your content go further.
The real trick in life is to turn hindsight into foresight that reveals insight wrote Robin Sharma. When we navigate the maze of emerging technologies it's useful to have a template to help see beyond the hype.
As TikTok becomes a more widely used social media platform, it has grown to include a business service for organisations to effectively and creatively promote their products and services through short form videos.
An inside look into Facebook's recently released paid social media scheduling platform and why arts and culture organisations should be taking full advantage of what it has to offer.
Are you looking for a way to expand your network of clients or want to boost your digital marketing? Social media influencers are a great asset to an organisation's marketing strategy.
This blog outlines how you can utilise SEO techniques so that you can best capture your audiences and increase engagement.
A transcript of the Q&A session from our most popular webinar to date.
What if Neurodiversity was the default in web development? In this blog post, we’ll talk through what cognitive diversity is, what key changes you can make to ensure your website is more accessible, and what we can all be doing to make Neurodiversity the default when building websites.
