We’re launching our third annual AI benchmarking survey for the arts, culture and heritage sector, and we’d value your input.
Over the past two years, this survey has built a useful picture of how organisations like yours are approaching AI. Last year, around a hundred organisations took part. We saw a sector that was curious and actively experimenting, but still cautious. Most were using AI for copywriting and social content, confidence levels were mixed, and concerns around ethics, accuracy and skills were front of mind.
This year, we want to go further. We’ll be building on previous findings so we can track how things are evolving, but we’re also introducing new themes. In particular, we’re interested in how AI is moving beyond experimentation into day-to-day workflows, how organisations are managing risk and governance, and whether confidence is starting to catch up with capability.
If you work in marketing, digital or audience development in the arts, culture or heritage sector, your perspective will make a real difference.
Everyone who completes the survey will receive the full report: a sector-specific view of how AI is actually being used right now, where the opportunities are, and where the concerns still sit.