With so much focus on Instagram for brands at the moment, it can be easy to get lost in terms of how to optimise your offering across other social media platforms. If you’re conscious that you need to be engaging with audiences on Facebook and Twitter, but aren’t getting the results you’d hoped for – or even just want to make sure you’re doing everything you can – this free webinar will talk you through the steps you can take to improve your results.
During this free one-hour Zoom webinar with HdK, you will learn:
- Top tips for better engagement on Facebook and Twitter
- How to use your analytics to increase interaction
Q&A from the webinar:
What is a good amount to pay for promoting a Facebook ad?
Generally you will find that the more you spend, the more results you will achieve. We would recommend spending a minimum of £50 on an advert, but any budget you can allocate is worthwhile.
Do you think it is ok to repeat the same content on all platforms eg. video?
While it’s best to vary content as much as possible across platforms, hero content can be shared throughout. When doing this, it’s important to take into account the needs of each platform’s users – adapt your captions and presentation accordingly.
Do you have a suggestion for best apps for posting on multiple platforms in one place at the same time? Rather than having to go to each of them separately.
Hootsuite and Sprout Social are useful softwares that allow you to schedule posts across multiple platforms and provide analytics for how your posts perform.
How to build a strong presence without having to tweet all the time.
Do your research on what is working well on the platforms and look at your own analytics to understand what engages your audience. On top of putting your posts out, also engage with your followers – retweet, like and reply to relevant tweets.