With artificial intelligence (AI) becoming increasingly and intrinsically linked with digital, how can we harness this new technology to improve our online presence? In this session, we’ll explore:
- Tools to streamline website workflows
- Tools to improve the impact of your website
- Best practice including ethical and sustainable use of AI
Alongside practical tools, we’ll also look at what these changes mean for the future of your website and how to start preparing now.
Why this matters now
AI isn’t just changing how we create content; it’s changing what audiences expect from your website.
From how people search, to how they navigate and engage, these shifts are already influencing what a “good” website looks like.
For organisations planning a redesign or reviewing their digital strategy, understanding this now can help you make better long-term decisions and avoid costly rework later.
What you’ll leave with
- A clearer view of where AI can (and can’t) add value to your website
- Practical ideas you can apply immediately
- A sense of what to prioritise if you’re planning a new website
- Confidence to make informed decisions about AI tools and suppliers
Who this session is for
- Heads of Marketing and Digital looking to shape their next website
- Senior leaders planning a redesign or reviewing their digital strategy
- Content and digital teams exploring how AI fits into their workflow
If you’re considering a website refresh in the next 12–24 months, this session will help you understand how AI should (and shouldn’t) shape your thinking.
About this session
Drawing on our work with arts, culture and heritage organisations, we’ll share practical examples of how teams are starting to apply AI in their websites and digital workflows.
This session is designed to be accessible, practical, and relevant — whether you’re just starting to explore AI or looking to take a more structured approach.
Speakers
- Hans de KretserHost
