What to expect
Audience discovery is changing fast. Join HDK's first ever in-person event to explore what's driving this change and how organisations can remain relevant.
Where are audiences actually finding events, exhibitions and experiences?
From social media and email to websites, AI search and recommendations, the ways audiences discover culture is evolving fast.
Join HDK’s first ever in-person event. Our curated panel discussion brings together thought leaders from across the arts and culture sector, to explore:
- Shifts in audience behaviour
- What’s actually driving audience discovery
- How organisations can remain relevant
Agenda
- 09:00 – Registration and welcome refreshments
- 09:30 – Panel discussion
- 10:30 – Q&A
- 11:00 – Networking
- 11:30 – Close
Location
- London, W1H 7BS
As places are limited, we’re asking attendees to register their interest early.
This event is designed for people working in marketing, digital or communications in arts, culture, and heritage organisations and venues. Submitting the form doesn’t guarantee a place, but we’ll review responses and confirm attendance as soon as we can based on capacity.
Take our survey
Ahead of our in-person event, we’re running a short survey asking arts, culture and heritage organisations how they think audiences are discovering their work.
What’s working for you? What’s not? Help us shape a study that will explore these questions and provide a toolkit for navigating audience discovery in 2026 and beyond.
Speakers
- Jo Taylor (chair)Director, Fly a Kite - Audience strategy and research
- Jamie McHaleContent Partnerships Lead for Arts & Entertainment, Pinterest UK
- Florence BellSocial Media Manager, Shakespeare’s Globe
- Oliver MantellCultural audience research consultant
