AMA Conference 2021: Understanding your audiences through data

In this session, we share our insights on how to gather and use audience data to achieve your organisation’s bigger picture aims.

The session:

  • Outlines why data is important for understanding your audiences
  • Offers a list of tools to help you gather data from your website
  • Explores the depth of data you’re able to achieve and how this can be used

To attend HdK’s session, sign up to the AMA Conference 2021. Along with our session, the conference will explore a range of topics, including core marketing, audience behaviour and future trends, through to leadership, career progression and Equality, Diversity and Inclusion.

You can find out more about the AMA Conference and sign up via their website.

For information on tools discussed in this webinar, please download our resources handout.


  • Hans de Kretser
    Hans de KretserDirector
  • Kate McInnes
    Kate McInnesWeb Project Manager
  • Jannick Moth
    Jannick MothWeb Support Developer