With artificial intelligence (AI) continuing to evolve, this session was a chance to check in with the latest technologies and learn some tips and tricks on how to use AI as an arts marketer.
If you haven’t already, please complete our AI benchmarking survey.
Thank you to everyone who attended and contributed in this webinar. If you missed the session or would like to revisit the discussion, the full recording is available below, along with answers to some of the questions asked during the event.
Additionally, you can download our Webinar Handout here.
Q&A
The following questions were asked by viewers during the webinar.
Q: Are there any suggested prompt phrasings that would help generate better responses from chatbots?
A: One of the best ways to receive more in-depth responses from chatbots is to begin your prompt by specifying the perspective it should be writing from. This helps the chatbot refine its tone, word choice, word count, and overall approach. Additionally, it’s beneficial to keep your prompts clear and direct rather than overly complex.
Our accompanying webinar handout includes a wealth of useful tips on prompt creation and the process behind it. Our previous AI webinar (AI and digital marketing in the arts) from February 2024 also covered a range of valuable insights. See the section on prompt crafting beginning at 5:45.
Q: Are there any environmentally friendly ways to use AI?
A: While it’s true that AI development has significantly increased energy consumption—and consequently, carbon emissions – there are ways to minimise your individual carbon footprint when using AI. Being mindful of your prompts, using AI sparingly, and ensuring you’re utilising it for the right tasks can make a difference. For instance, using AI to assist with research – which can be extremely time-consuming – has a considerably lower environmental impact compared to image generation.
Q: What are the best ways to ensure that AI provides factual information in its responses?
A: Many modern AI chatbots cite their sources, allowing you to verify the accuracy of the information provided. However, AI shouldn’t be your primary method of researching and gathering information. It’s more effective when used as a tool for brainstorming ideas and streamlining your work, rather than as a sole source of truth.
Q: Are there any platforms that can be used to describe images?
A: You can ask ChatGPT to describe any file you upload, including images.
Q: Which AI tools work best for niche topics, such as newsletter writing or campaign planning?
A: Claude AI is particularly useful for following brand voice guidelines and writing samples, making it a great tool for establishing a strong writing foundation without requiring extensive tone adjustments. However, the best approach is to refine your own prompt-writing skills – the more precise, direct, and clear you are, the better the chatbot’s output will be, regardless of the model. (See our tips to the first question above) It’s also important to remember that AI-generated responses should be used as a starting point rather than a final product.
Q: Is it better to use a platform like Poe AI, which compiles multiple chatbots, or to use each chatbot individually?
A: While Poe AI provides access to multiple chatbots – including Gemini, Llama, ChatGPT, and Claude – there are limitations on text length and prompts, even on paid plans. It’s worth considering whether you truly need limited access to multiple models or whether committing to a single AI model with full access would be more effective. Ultimately, the best choice will depend on your specific needs.
Q: What are some good examples of AI policy?
A: The Arts Marketing Association offers excellent resources on integrating AI into the workplace within the arts sector. Their example policy could serve as a useful starting point for teams looking to implement an AI policy, and it can be accessed right from their website (AI Sector Example Policy).