A strong brand voice can create better awareness, foster brand trust and improve engagement. But as marketers working for arts, culture and heritage organisations, it can be difficult to know how to identify what your ‘brand voice’ should sound or look like – let alone apply it to your digital presence.
In this session, we explored:
- What is a brand voice
- An overview of how and where brand voice is typically applied
- Examples of organisations doing it well
- Practical tips on identifying your organisation’s voice and rolling it out across your digital marketing
Download our free handout below: