Engaging younger audiences on social media

27 October 2026, 10:30 am UK time

With arts and cultural audiences often skewing older, we’re always being asked how best to engage younger audiences online. This panel will bring together thought leaders from across the culture sector to discuss:

  • Practical steps to develop a social media strategy with specific audiences in mind
  • The platforms and trends shaping how younger audiences engage online
  • Examples of successful campaigns

Throughout the session, we’ll welcome questions from attendees and close with a dedicated Q&A.