What to expect
Audience discovery is changing fast. Join HDK's first ever in-person event and panel discussion to explore what's driving this change and how organisations can remain relevant.
Where are audiences actually finding events, exhibitions and experiences?
From social media and email to websites, AI search and recommendations, the ways audiences discover culture is evolving fast.
Join HDK’s first ever in-person event and panel discussion, as we bring together thought leaders from across the arts and culture sector, to explore:
- Shifts in audience behaviour
- What’s actually driving audience discovery
- How organisations can remain relevant
Agenda
- 09:00 – Registration and welcome refreshments
- 09:30 – Panel discussion
- 10:30 – Q&A
- 11:00 – Networking
- 11:30 – Close
Location
- Central London – venue TBA
As places are limited, we’re asking attendees to register their interest early. We’ll be confirming RSVPs in September.
This event is designed for people working in arts, culture, and heritage organisations and venues. Submitting the form doesn’t guarantee a place, but we’ll review responses and confirm attendance as soon as we can based on capacity.
Panellists
- Jo Taylor (chair): Director, Fly A Kite
- Florence Bell: Social Media Manager, Shakespeare’s Globe
- Jamie McHale: UK Lead for Arts & Entertainment Partnerships, Pinterest
More panellists to be announced soon.
Take our survey
Ahead of our in-person event, we’re running a short survey asking arts, culture and heritage organisations how they think audiences are discovering their work.
What’s working for you? What’s not? Help us shape a study that will explore these questions and provide a toolkit to navigating audience discovery in 2026 and beyond.
