How to use Instagram Reels as an arts organisation

Instagram is currently prioritising reels content on the platform, meaning that if you shared the exact same video on your feed as you did on reels, you guessed it – the reel would perform better. Reels are a great way to increase engagement for your organisation, as well as helping you stay up to speed on the platform’s latest trends. But where to start? This webinar aims to help you, a team member at an arts or non-profit organisation, understand how to create authentic and engaging Instagram reels.

During this webinar, our most popular to date, we discussed:

  • The different elements of an Instagram reel
  • Staying on top of current trends
  • How to create a reels content strategy

Throughout the webinar, we welcomed questions from participants and included a dedicated Q&A session at the end of the event. Please find a downloadable pdf document of the Q&A session below.

Phoebe - Digital Marketing Manager