The ways in which we’re able to measure our social media success are constantly changing, so our social media reports should be evolving as a result. This webinar was slightly different from our others, in that we encouraged participants to have their cameras and/or microphones on as we opened up a discussion so that the arts and non-profit organisations in attendance could compare notes and generate new ideas on how best to report successes and note learnings.
During this webinar we covered:
- How to measure ROI from advertising
- Performance benchmarks and comparing your results to that of your peers
- How to track audience development
- Actioning your learnings
Throughout the webinar, we welcomed questions from participants and included a dedicated Q&A session at the end of the event. Please find a downloadable pdf document of the Q&A session below.