How to improve your website’s ROI

A black background of a graph with blue, green, and red lines showing a downward trend

While community development and audience engagement are both central priorities for arts organisations, there will always be a bottom line: how is our work contributing to an increase in sales? And one of the most important contributors to your return on investment (ROI) is your website.

This session, on Tuesday 26th March at 10:30am UK time, explored:

  • How to measure your website’s ROI
  • The factors that contribute to your website’s ROI
  • How to review and improve these factors

Throughout the webinar, we welcomed questions from participants to ensure you were able to get the best possible information for you and your organisation. We also included a dedicated Q&A session at the end of the webinar.