TikTok is a video-sharing social media platform that, over the course of the pandemic, has continued to become increasingly popular. Known for short video content featuring viral dances and fun challenges, brands are leveraging the fun platform to connect with audiences. As an organisation, it can be challenging to know how to use such platforms in a way that feels appropriate to your offering. In this webinar, we help you discover how and why you should be using the platform.
During the free one-hour webinar on how to use TikTok as an arts organisation, we looked at:
- What kinds of audiences are on TikTok
- How to come up with content ideas
- Making the most of the platform
We also included a dedicated Q&A session at the end of the webinar.