In order to produce a logo that is reflective of the company and brand, we worked from key information highlighted in the client’s brief. Once we had developed options for logos we presented them in real-life settings to enable the client to visualise how the logo could work alongside their advertising and products.
We wanted to ensure that the logo was in line with the company’s multifaceted work that spans across dance, theatre and performing arts. The new logo had to recognise the link to the company’s previous name, feeling socially relevant and cinematic. The logo we developed captures the idea of movement and links to the multidisciplinary nature of the company. What’s more, the logo intersects with Voxed and Wayne Parson’s Dance – linking the new with the old.
Before selecting the final logo, we presented a number of concepts that suited the brief. We could then work from these options and develop the preferred designs.