Carlos Acosta is an internationally acclaimed ballet dancer, having performed in some of the world’s greatest companies including Paris Opera, the Bolshoi, ABT, and England’s Royal Ballet. He also founded Cuban dance company Acosta Danza and the Carlos Acosta International Dance Foundation, which offers young dancers the opportunities he benefited from as a boy with training and support. In 2020, Carlos was appointed the Director of Birmingham Royal Ballet, so now splits his time between Cuba and the UK. Carlos has also written an autobiography, No Way Home, as well as starring in his biopic, Yuli, a film that was released in 2019.
Digital marketing strategy
Working across many international projects with a variety of key Spanish- and English-speaking audiences, Carlos and Valid Productions felt it important to maintain a distinct voice for Carlos, the person, on social media. To do so, we created a social media strategy, identified key audiences, developed main content strands and built out an ongoing social media calendar for the HdK team to follow, with the help of a Spanish translator to ensure posts are inclusive to all main audiences. We also coordinate with Acosta Danza, the Foundation and Birmingham Royal Ballet to ensure messaging is consistent across all organisational channels.
With so much on the horizon for Carlos, we can’t wait to see what’s next!
Main photos: Johan Persson