Working in digital marketing can be incredibly rewarding. If done well, the work you put into delivering a strong campaign is reflected in your results. But getting it right can be a challenge – you might replicate a successful campaign, only to find that it falls flat. So how can you make sure you’re doing the best job you can? Read our list of good habits for digital marketers, to help you perform at your very best.
As digital marketers, sometimes it can feel like we have a million things to do, which can make it hard to switch off. But planning ahead can take a lot of pressure off your day-to-day. Whether it’s building out a digital marketing calendar, scheduling social media in advance or blocking out extra time to work on your next newsletter, knowing you have your priorities dealt with can help free up mental space for you to think proactively.
Take a load off
Your time is valuable, so it’s important to use the right tools to ensure you’re not wasting it. There are so many free, helpful platforms out there that can make your job more efficient. Track your time for a week or two. Which of your processes takes up the most time? If you identify that it’s pulling together analytics for a report, search for free or paid analytics tools. If it’s scheduling social media posts, find a management platform that works for you. These platforms are designed to make your life easier and, ultimately, save time.
The best digital marketers pay attention to data and adapt their approach ongoing. Use the analytics you have available to figure out which of your marketing efforts are working and which aren’t, so that you can continually improve and optimise your results.
With updates to algorithms and ever-evolving functionality of the platforms we work with, the digital marketing landscape is constantly changing. What worked for your last campaign may not work for your next. Make sure to stay up-to-date on each platform’s developments and trends, so that you can stay in touch with what consumers are engaging with online. Lots of digital platforms provide training modules that you can complete for free, so it’s worth setting aside some time to refresh your knowledge.
Strive to do better
With every campaign, aim to increase your results. Set ambitious targets to help drive you forward. This way, you’ll force yourself to be proactive in finding the best methods to engage with users each time you work on something new.
Ask for help
With so much involved in digital marketing – social media management, content creation, reporting, influencer outreach, email marketing, digital advertising and more – if you’re tight on time, it’s worth considering outsourcing some of your workload. If you have time to do the social media management but want a social media calendar, and content strategy and strands to make sure you’re doing the very best you can, it may be that a digital marketing agency can do this foundational work for you. If you need any help with digital marketing or just want to chat about how outsourcing could work for you, get in touch – we’d love to hear from you!