Making your digital ad budget work for arts audiences
30 June 2026How and where should arts organisations spend their digital ad budgets in 2026? We put the question to a panel who run paid campaigns across the sector.
Education
Insights
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Hoxton, our corner of East London
9 June 2026Our office sits right on Hoxton Street, surrounded by many of the cultural venues and independent businesses that make East London what it is. From longstanding local institutions to new openings, it's a neighbourhood we're proud to be part of. To celebrate the area, we asked the HDK team to share some of their favourite local spots.
Journal
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How should you engage arts audiences with email marketing?
29 May 2026Email is still one of the most direct and effective tools arts organisations have for reaching their audiences. But with inboxes busier than ever, how do you make it count?
Education
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AI tools for your website: key lessons from our webinar
21 May 2026AI is changing not just internal workflows, but how audiences discover and interact with digital experiences. In our latest webinar, we explored practical tools for websites alongside bigger questions on AI.
Education
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New look, same HDK
15 May 2026We're celebrating a new brand for HDK, shaped by more than 20 years working alongside arts and culture organisations. We asked the team to reflect on what the rebrand means to them and where it takes us next.
Journal
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AI in arts marketing: help shape the 2026 benchmark
22 April 2026We’re inviting arts, culture and heritage professionals to take part in our third annual AI survey. Help us build a clearer picture of how AI is being used in marketing and get the full report in return.
Journal
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Everything you need to know about measuring website performance
13 April 2026How can you ensure your website work is paying off? Here's what you should know about measuring website analytics, according to HdK's experts.
Education
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Sustainable art: how the creative industries are driving change
18 March 2026A reflective look at how artists, organisations and cultural events are using creativity to raise awareness and inspire action on the climate crisis.
Reflections
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The return of in-person culture and the role digital plays in bringing audiences back
10 March 2026Physical art experiences are irreplaceable, and effective digital campaigns can show audiences why.
Reflections
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Introducing our new Web Support Manager – John
26 February 2026Join us in welcoming John to HdK as our new Web Support Manager.
Journal
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How much does a website cost?
2 February 2026From £10k to £100k+, website budgets in the cultural sector vary widely. We look at why, and what different levels of spend typically mean in practice.
Education
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What a 1927 cable map taught me about culture, power and the digital world
20 January 2026Hans visited the British Library exhibition: Secret Maps. One map in particular caught his attention.
Reflections